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Top 5 AI-Driven DSP in China

Here are five notable AI-driven demand-side platforms (DSPs) in China, including Yoyi DSP, which exemplifies the integration of artificial intelligence in digital advertising: 1. Yoyi DSP

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#10 Classification and Introduction of Chinese Demand-Side Platforms

Demand-side platforms provide services for brand advertisers or ad agencies, acting as an automated online advertising purchasing system known as DSP (Demand-Side Platform). DSPs enable advertisers or ad agencies to programmatically select targeted traffic and purchase ad spaces, control budgets, and optimize advertising strategies in real-time. As an integral part of digital marketing and programmatic advertising, DSP platforms offer advertisers an efficient and intelligent way to deploy ads.

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#11 The Landscape of Advertising in China: Media, Industries, and Agencies

Driven by the digital wave, China’s advertising market has shown a diversified development trend. From traditional television and radio to modern internet platforms, various media provide publicity and promotional services for different industries. At the same time, various advertising agencies play an important role in the market, providing customized marketing solutions for brands.

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