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Demand-side platforms provide services for brand advertisers or ad agencies, acting as an automated online advertising purchasing system known as DSP (Demand-Side Platform). DSPs enable advertisers or ad agencies to programmatically select targeted traffic and purchase ad spaces, control budgets,

Driven by the digital wave, China's advertising market has shown a diversified development trend. From traditional television and radio to modern internet platforms, various media provide publicity and promotional services for different industries. At the same time, various advertising agencies

Overview

A DMP (Data Management Platform) can provide audience targeting for advertising campaigns through demographic labeling and establish user profiles based on campaign data. It manages these labels and facilitates retargeting, thereby helping advertisers or agencies review and optimize their advertising

With the robust growth of China's economy and the acceleration of digital transformation, China's advertising market has become one of the most dynamic advertising ecosystems globally. However, the rapid development of the advertising industry has also brought many challenges, such

In today's era of information overload, advertising serves as a crucial bridge for communication between businesses and consumers, its significance is self-evident. With the acceleration of digital transformation, the forms and content of advertising have become increasingly diverse. How to

The rapid development of information technology has brought about an unprecedented transformation in China's media and advertising media industry. From traditional newspapers, magazines, radio, and television to emerging digital media, social media, and short video platforms, the diverse forms of

In the digital era, Advertising Technology (AdTech) has become the core driving force of the advertising industry, reshaping the advertising market landscape at an unprecedented rate. It greatly enhances the efficiency and precision of advertising delivery and promotes the digital

As consumers increasingly demand quality, safety, and brand reputation, compliance with advertising qualifications has become an indispensable part for overseas brands to successfully enter the international market. Different countries and regions have strict laws, regulations, and industry standards for the

In today's booming global tourism and travel industry, for overseas brands, entering the Chinese market, which is full of opportunities and challenges, means not only bringing unique travel experiences and high-quality services but also following and deeply understanding the industry's

In today's globalized digital era, overseas brands are increasingly looking towards the Chinese market for broader development opportunities. However, when advertising in China, especially in the fields of internet e-commerce services and content information services, understanding and complying with the

Driven by the global wave of digitalization, the software tools industry is flourishing at an unprecedented rate, offering extensive market opportunities for overseas brands. However, as the industry matures and regulation intensifies, ensuring the legality and compliance of software tool

In today's digital marketing era, TikTok, as a leader in the short video domain, has become a crucial platform for brand promotion due to its massive user base and high user engagement. This article will continue to share insights on