Why Foreign Brands Can’t Simply Apply Their ...
Introduction: The Allure of China’s Market China, with its enormous consumer base and rapidly growing digital ecosystem, has long been a coveted market for foreign brands. The potential for growth in the Chinese market is substantial, and as the nation
Why International Luxury and Fashion Brands Need D...
Introduction Entering the Chinese market offers unparalleled opportunities for international luxury and fashion brands. With the rapid rise of China’s affluent middle class and an insatiable appetite for luxury goods, the country is a crucial destination for global brands. China