In today’s booming global tourism and travel industry, for overseas brands, entering the Chinese market, which is full of opportunities and challenges, means not only bringing unique travel experiences and high-quality services but also following and deeply understanding the industry’s advertising and marketing standards. This guide aims to provide a detailed set of advertising qualification details for overseas brands looking to expand into the Chinese tourism market.
Tourism Bureau – Overseas
Industry Description
Tourism administrative units or tourism management departments outside mainland China.
Industry Qualifications
None
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Tourism Bureau – Domestic
Industry Description
Administrative units of tourism in various provinces, cities, and autonomous regions within mainland China.
Industry Qualifications
“Unified Social Credit Code Certificate”
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Hotels – Domestic
Industry Description
Commercial places within mainland China that provide accommodation and meals for travelers.
Industry Qualifications
“Special Industry License
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
Yes, a “Individual Business License” is required.
Hotels – Overseas
Industry Description
Commercial places outside mainland China that provide accommodation and meals for travelers.
Industry Qualifications
None
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Car Rental Services – Overseas
Industry Description
Business entities providing vehicle rental services (without drivers) at locations outside mainland China.
Industry Qualifications
None
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Car Rental Services – Domestic
Industry Description
Business entities providing vehicle rental services (without drivers) at locations within mainland China.
Industry Qualifications
None
Business Scope Qualifications
For car rental services in Shanxi Province, Jiangsu Province, Fujian Province, and Shijiazhuang City, a “Car Rental Business License” is required.
For car rental services in Beijing City, Zhejiang Province, and Xinjiang Uyghur Autonomous Region, a “Car Rental Business Record Certificate” is required.
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Passenger Railway Transport
Industry Description
Business entities providing inter-city railway passenger transport services, including high-speed rail transport, inter-city rail transport, urban underground rail transport, and regular railway passenger transport, including their own ticket sales.
Industry Qualifications
“Railway Transport License”
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Passenger Road Transport
Industry Description
Business entities providing passenger transport services on all roads, including their own ticketing services.
Industry Qualifications
“Road Transport Operating License”
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Passenger Water Transport
Industry Description
Business entities providing various water transport services primarily for passenger transport, which can be divided into maritime passenger transport, inland river passenger transport, and passenger ferry transport, including their own ticket sales.
Industry Qualifications
Domestic Waterway Transport Business License” or a license certificate stamped by the relevant local transportation department.
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Passenger Air Transport
Industry Description
Business entities providing air transport services primarily for passenger transport, covering their own ticketing activities.
Industry Qualifications
“Public Air Transport Enterprise Business License”
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Travel Service Platforms
Industry Description
Online platforms providing various urban car travel services (such as quick rides, exclusive rides, carpooling, and driving services) and shared bicycle travel services (excluding car manufacturer-operated travel platforms, such as T3 Travel).
Industry Qualifications
“Network Car Booking Business License”
Record certificate of internet information services from the provincial communication authority.
Business Scope Qualifications
For taxi services, a “Road Transport Business License” or “Taxi Business Qualification Certificate” is required.
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Travel Information and Ticket Reservation Platforms
Industry Description
Online comprehensive platforms providing various railway, road, ferry, and air travel-related services, including metro ticketing and ride code tools.
Industry Qualifications
“Value-added Telecommunications Business License” (B25 Internet Information Service Business)
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Mainly includes Tencent News, Tencent Video, Q-series traffic, WeChat traffic, Youliang Hui, etc., with specific traffic available subject to actual advertising placement.
Personal Account Opening
No
OTA Platforms
Industry Description
Business entities operating online comprehensive travel reservation platforms and travel information, strategy content platforms.
Industry Qualifications
“Value-added Telecommunications Business License” (B25 Internet Information Service Business)
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Camping Services
Industry Description
Business entities providing camping facilities (such as tents and other equipment) and camping site services.
Industry Qualifications
None
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Scenic Spots
Industry Description
Operators of scenic spots and related ticket service providers, such as natural and cultural scenic areas, cultural heritage sites, etc.
Industry Qualifications
None
Business Scope Qualifications
For domestic scenic spots, scenic area level certification is required.
For domestic entertainment venues, an “Entertainment Business License” is required.
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Travel Information and Ticket Reservation Platforms
Industry Description
Online comprehensive platforms providing various railway, road, ferry, and air travel-related services, including metro ticketing and ride code tools.
Industry Qualifications
“Value-added Telecommunications Business License” (B25 Internet Information Service Business)
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Mainly includes Tencent News, Tencent Video, Q-series traffic, WeChat traffic, Youliang Hui, etc., with specific traffic available subject to actual advertising placement.
Personal Account Opening
No
OTA Platforms
Industry Description
Business entities operating online comprehensive travel reservation platforms and travel information, strategy content platforms.
Industry Qualifications
“Value-added Telecommunications Business License” (B25 Internet Information Service Business)
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Camping Services
Industry Description
Business entities providing camping facilities (such as tents and other equipment) and camping site services.
Industry Qualifications
None
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Scenic Spots
Industry Description
Operators of scenic spots and related ticket service providers, such as natural and cultural scenic areas, cultural heritage sites, etc.
Industry Qualifications
None
Business Scope Qualifications
For domestic scenic spots, scenic area level certification is required.
For domestic entertainment venues, an “Entertainment Business License” is required.
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Countryside Tours and Cultural Towns
Industry Description
Business entities that develop tourism services around the geographical culture and industrial resources of rural areas or characteristic towns.
Industry Qualifications
None
Business Scope Qualifications
For domestic scenic spots, scenic area level certification is required.
For domestic entertainment venues, an “Entertainment Business License” is required.
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Resort Areas
Industry Description
Operators of comprehensive tourist areas that integrate rest, play, and entertainment, as well as related ticket service providers.
Industry Qualifications
None
Business Scope Qualifications
For domestic scenic spots, scenic area level certification is required.
For domestic entertainment venues, an “Entertainment Business License” is required.
For hotel accommodations, a “Special Industry License” is required.
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Theme Parks
Industry Description
Providers of tourism services and related ticket services that offer a tourism experience dominated by a theme, along with different landscapes and facilities.
Industry Qualifications
None
Business Scope Qualifications
For domestic entertainment venues, an “Entertainment Business License” is required.
For hotel accommodations, a “Special Industry License” is required.
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Zoos and Botanical Gardens
Industry Description
Operators of places that are open to the public for the exhibition of wild animals and plants, as well as providers of ticketing services.
Industry Qualifications
None
Business Scope Qualifications
For domestic scenic spots, scenic area level certification is required.
For domestic entertainment venues, an “Entertainment Business License” is required.
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Overseas Scenic Spots
Industry Description
Operators of scenic spots and related ticket service providers outside mainland China, such as natural and cultural scenic areas, cultural heritage sites, etc.
Industry Qualifications
None
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Study Tours and Sightseeing Activities
Industry Description
Business entities that provide sightseeing activities that combine play and learning mainly for school students.
Industry Qualifications
“Travel Agency Business License”
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Cruise Ships
Industry Description
Business entities that provide cruise ships for entertainment sailing, which generally combine transportation, accommodation, restaurants, and entertainment.
Industry Qualifications
“Waterway Transport License”
Business Scope Qualifications
For international shipping services, an “International Shipping Business License” or “International Liner Transport Qualification Registration Certificate” is required.
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No
Travel Agencies
Industry Description
Business entities that provide services such as handling entry and exit and visa procedures for tourists, soliciting and receiving tourists, and arranging accommodation and meals for tourists.
Industry Qualifications
“Travel Agency Business License”
Business Scope Qualifications
For cooperation with third parties or promotion of products not owned by the account-opening company, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.
Ads Spaces in Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, Tencent Music.
Personal Account Opening
No