Audience targeting is the process of segmenting consumers into distinct groups based on various criteria such as demographics, interests, behaviors, and purchasing intent. This approach allows

Using WeChat newsletters offers several advantages over traditional email marketing, particularly in the context of the Chinese market. Here are the key benefits: 1. Higher Engagement Rates WeChat

WeChat Mini Programs enhance customer experience in several impactful ways, making them a powerful tool for brands operating in the Chinese market. Here are the

To develop an effective Connected TV (CTV) Demand-Side Platform (DSP) strategy for advertising, particularly in the Chinese market, it’s essential to understand the unique characteristics of CTV

To develop an effective Demand-Side Platform (DSP) strategy for travel advertising in China, it’s essential to consider the unique characteristics of the Chinese market and the travel

To effectively manage content on Xiaohongshu (Little Red Book), brands should adopt several strategic approaches that cater to the platform’s unique audience and engagement dynamics.

o develop an effective social media Demand-Side Platform (DSP) strategy, particularly for advertising in China, it’s essential to consider the unique characteristics of the Chinese digital landscape

Premium inventory in the context of digital advertising refers to high-quality ad placements that are typically associated with premium publishers or platforms. This type of inventory

1. Industrial Service Brand – Strike Social Objective: A national industrial services brand aimed to enhance brand awareness while maximizing cost efficiency during peak retail seasons.

To effectively gather and utilize consumer insights in China, brands can follow a structured approach that considers local behaviors, preferences, and cultural nuances. Here’s how

Overview Connected TV (CTV) advertising has emerged as a powerful tool for brands looking to reach consumers in a more targeted and efficient manner. This

A Demand-Side Platform (DSP) is an advertising technology that enables advertisers and agencies to automate the buying of digital ad inventory across multiple ad exchanges in real-time.

Premium inventory in digital advertising refers to high-quality ad placements that are typically associated with reputable publishers and high-traffic platforms. Here’s how premium inventory is

Case Study: Travel DSP Strategy Overview This case study explores how a travel brand utilized a Demand-Side Platform (DSP) strategy to effectively reach and engage