• Opening is seeing• Non-skippable• Full screen• Strong impact
Strategy: Joint frequency optimization (capping at 6) across multipleOEM pre-roll and APK resources to increase 3+Reach in target marketsPlatform allocation: CTV opening video 15%; OEM pre-roll video 35%; APK pre-roll video 50%Results: Over 93%+ CTV devices in 6 times capping; Increase 17% 3+Reach compared to regular buy
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