Unlock The Mistery of Chinese GEO Ecosystem
As generative AI technology reshapes market dynamics in 2025, the way users access information is rapidly shifting from traditional search engines to AI applications. According
Marketing in China
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From Mini-Holidays to “Bridge Holidays”: Analysis of 2025 Mid-Year Mini-Holiday Traffic Trends
In today’s digital landscape rapidly evolving with AI, internet traffic flows through the capillaries of platforms and devices, mirroring shifts in social activities and user
How Overseas Brands Can Leverage Rednote: Unlocking the New Code of China Marketing
As globalization and digitalization continue to intertwine, China’s massive consumer base and unique social ecosystem have made it a crucial battleground for global brands. Rednote,
Webinar Recap | Navigating China’s New Luxury Landscape: Precision, Intimacy & Intelligence
We recently wrapped up our exclusive webinar “Rethinking Omnichannel Luxury Marketing for Chinese Consumers: At Home and Abroad,” hosted by YOYI TECH, which sparked some of the most
A New Marketing Paradigm in China: Why Global Brands Must Embrace Rednote
Amid a global wave of digital transformation, China’s consumer landscape is undergoing a profound shift in consumption logic. For international brands, understanding the evolving behaviors
YOYI TECH Shines at G-Media Summit: Five AI Omnichannel Marketing Scenarios Fuel High-Quality Growth
As a premier annual event in the advertising and marketing industry, the G-Media Summit has attracted hundreds of brand representatives over its nine-year history. Curated
YOYI TECH Unveils AI Agent Matrix and Embarks on a New Era of AI Omnichannel Marketing
On May 15th, YOYI TECH hosted its “AI Omnichannel Marketing: Armed with AI, Igniting the Future” press conference in Beijing, officially announcing a major strategic
China’s Second Growth Curve in the Luxury Industry: Rednote’s Breakthrough in Social Marketing
In recent years, China’s luxury market has faced significant challenges. Traditional luxury consumption has cooled, with declining performance, frequent store closures, and layoffs. While China
YOYI TECH and Campbell Pacific Media Announce Strategic Partnership to Enhance Omnichannel Marketing Across APAC
YOYI TECH, a leading MarTech innovator in China, is pleased to announce a strategic partnership with Campbell Pacific Media (CPM), a leading digital consultancy and
Decoding China’s Consumer Journey: How AI, Social Commerce, and DOOH Are Transforming Brand Success
By the time the last panel discussion wrapped up, one thing was clear from the webinar hosted by YOYI TECH, Xingchang Xinda Technology, and VIOOH China:
Luxury Consumers in China: Strategic Insights and Market Opportunities
The Chinese luxury market remains a cornerstone of global growth, projected to capture 40% of worldwide luxury spending by 2025 (The Chinese luxury consumer, McKinsey).
Chinese Outbound Medical Tourism: Strategic Insights and Market Opportunities
The sustained growth of Chinese outbound medical tourism is underpinned by two macroeconomic trends: rising disposable incomes and increasing healthcare prioritization. According to the National
Decoding the Trends and Personas in China’s International Study Market
According to the Chinese Ministry of Education, the number of Chinese students studying abroad has rebounded significantly. After a rapid recovery from 451,000 in 2020
YOYI TECH Strongly Supports the China Version of ads.txt/app-ads.txt and sellers.json Standards Led by the China Advertising Association
The China Advertising Association (CAA) successfully hosted a closed-door seminar on “Digital Advertising Standards and Public Service Solutions”. Mrs. Cai Fang, COO of YOYI TECH,
China-Middle East Outbound Travel Insights & Opportunities
China’s outbound travel market is set for a full recovery by 2025 after years of turbulence caused by the pandemic. According to Future Market Insights,
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