Programmatic Advertising in China 101
China’s programmatic advertising market has seen unprecedented prosperity since 2012, a year that is also dubbed as the “Year One” of programmatic advertising in China.
Marketing in China
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Advertising Placement Qualifications 101: Automotive Industry
In today’s digital marketing era, the automotive industry, as a vital pillar of the national economy, has seen increased attention on its advertising strategies and
Prohibited Products for Promotion under Chinese Laws and Regulations：A Guide to Navigating the Regulatory Landscape
Each country has its own social environment and standards for different industries vary accordingly. In China, there are clear restrictions on the industries involved in
A Glance at Programmatic Ad Ecosystem in China: the Tree Theory
As a significant market, China is a resourceful market for international brands to enter. At the initial stage of market entry, outbound marketing, such as
China’s Media Platforms’ Regulatory Guidelines for Advertising Content
For advertisers, after navigating through the initial strategy formulation, plan refinement, and qualification review, only to be thwarted by media platforms repeatedly returning advertising materials
A Comprehensive Guide to RedNote Marketing Ecosystem and Advertising Strategies
RedNote, a.k.a. Xiaohongshu, surged to the top of US App stores this week under the impact of “Tiktok Refugee”. In today’s digital marketing era, RedNote
Overview of 25 Key Vertical Media in China’s Tourism Industry
As the tourism industry continues to recover and thrive, China’s tourism market is experiencing a new wave of consumption upgrades. According to the latest data,
China’s Advertising Guidelines and Taboos: A Quick Checklist for 13 Special Industries and 2 Special Types of Advertising
David Ogilvy, the Father of Advertising, once said, “Never write an advertisement that you wouldn’t want your family to read. You wouldn’t tell lies to
YOYI TECH: Pioneering AI, Forging a Future of Global Expansion
YOYI TECH, dedicated to AI-driven omnichannel marketing, is charting a path to global expansion, focusing on enabling international brands to thrive in the lucrative Chinese
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