In 2025, are you still choosing traditional SEO for brand marketing? According to data from iResearch, users’ ways of obtaining information have undergone a fundamental change: generative AI has already taken 63% of information search traffic, while the effectiveness of traditional SEO has declined by 72%. Search behavior has shifted from the traditional “search–filter” model to a conversational “ask–answer” interaction, placing brand marketing in the midst of unprecedented change. When users no longer click links but directly ask AI, a brand’s visibility in AI-generated answers becomes critically important. Therefore, choosing a systematic AI monitoring tool to ensure the frequency and accuracy of brand mentions across major AI platforms has become a required task for marketers.
The Limitations of Overseas GEO Tools: Why They Struggle in China
Two years ago, the emergence of ChatGPT reshaped the marketing landscape, and overseas advertisers became the first adopters. According to a study by Adobe Express, 36% of respondents stated that they discovered new brands through ChatGPT. To meet this huge market demand, GEO tool companies have sprung up rapidly.
Among them, two tools have attracted wide attention: Profound and Otterly AI.
Profound: This multinational company founded in 2024 in New York has gained seed funding from well-known venture capital firms such as Khosla Ventures and South Park Commons by offering comprehensive and in-depth GEO analysis services, becoming an industry pioneer. Its achievements rely on its detailed analytical dimensions and support for multilingual environments. The main functions of Profound include AI visibility tracking, refined conversation and sentiment analysis, and active crawler optimization. In terms of pricing, it can provide customized pricing based on customer needs, but pricing is generally high.
If Profound is a “battleship,” then Otterly AI is like a “lightweight speedboat.”
Otterly AI: This company was founded in 2023 and is headquartered in Vienna. Compared with the former, this is a more intuitive and easier-to-use AI search tool designed specifically to monitor and optimize performance within generative engines. Its core functions include AI visibility tracking, sentiment analysis, and citation link monitoring. Because of its user-friendly interface, affordable price, and suitability for beginners, the product is particularly suitable for small and medium-sized enterprises and startups whose primary need is monitoring. Both products have their advantages and disadvantages, and whether effectiveness can be maximized depends on the scale and needs of the enterprise.
However, these two excellent products encounter “localization issues” in the Chinese market. Because they primarily target international models, they have limited support for domestic mainstream models such as Doubao, making it difficult to fully cover usage scenarios of Chinese users. In addition, as overseas products, due to qualification and political restrictions, they cannot connect to important channels such as the People.cn mainstream value corpus, creating weaknesses in compliance and localization.
Lastly, in terms of market positioning, Profound is expensive and serves mostly large enterprises, while Otterly AI is affordable but limited in functionality, making both unable to meet the domestic market’s needs for cost-effectiveness and comprehensive capability. These limitations make them difficult to take root in China.
The rise of the YOYI GEO Agent: a new answer within China’s AI ecosystem.
In traditional search scenarios, brands capture user intent by tracking SEO and SEM keywords. But in the AI search era, user queries become more hidden and diverse. However, compared with the overseas market, China’s GEO ecosystem has unique characteristics. Domestic large models do not open user behavior data, making brands feel like they are “fighting blindfolded.”
Against this background, YOYI TECH delivered YOYI GEO Agent focuses on brand information management, optimizing the presentation of brand information in AI Q&A, helping brands truly take the steering wheel of AI marketing.
The YOYI GEO Agent integrates user questions from social media, traditional search engines, official website comments, e-commerce reviews, customer service, and other channels. It conducts deep analysis of search volume, question frequency, and sentiment semantics to infer and predict potential user questions on AI platforms. This process helps brands build a precise AI question monitoring list and clarify information management priorities.
Five-Dimensional Deep Analysis System
By connecting with official APIs of models such as DeepSeek and Doubao, the YOYI GEO Agent can perform automatic queries and return large amounts of Q&A data. Using semantic analysis technology, it labels answers with structured tags. Based on high-quality data, the system provides deep insights from five core dimensions:
*Brand Share of Voice (SOV): Proportion of mentions compared with competitors
*Information Accuracy: Evaluation of correctness of brand information
*Sentiment Index: Monitoring of positive, neutral, and negative sentiment
*Media Distribution: Analysis of source channels cited in answers
*Tag System: Automatic labeling of brand, product, performance, attributes, etc.
A well-known computer peripheral brand in China achieved significant improvement through the YOYI GEO Agent. After implementation, its AI recommendation rate increased from 56% to 90%, and information accuracy reached 80%.
Implementation Guide
For brands planning to conduct GEO monitoring, we suggest:
Initial Phase: Start monitoring 50–100 core questions, prioritizing those strongly related to brand products and target audiences
Team Setup: Use enterprise main accounts and sub-accounts to assign monitoring permissions across departments
Budget Planning: Use a combination of platform fees + operational services, leveraging industry data and professional strategy teams to maximize AI information management results
With full coverage of domestic mainstream models, a five-dimensional deep analysis system, compliance assurance, and proven effectiveness, the YOYI GEO Agent provides more localized and complete solutions for the Chinese market.
Choose the Right GEO Tool and Take Control in the AI Marketing Era
The surge of AI search will not reverse, and it is reshaping how users encounter information. GEO will be a very clear trend and huge opportunity next year, and more than 90% of marketing professionals are looking for new growth opportunities from it. In this transformation, passive waiting means weakening a brand’s own share of voice. Through the YOYI GEO Agent, brands can systematically mine core questions, monitor AI Q&A dynamics, and analyze answers accurately, ultimately turning the challenges of AI search into a certain force for future growth.