Decoding the Trends and Personas in China’s International Study Market
According to the Chinese Ministry of Education, the number of Chinese students studying abroad has rebounded significantly. After a rapid recovery from 451,000 in 2020
Marketing in China
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YOYI TECH Strongly Supports the China Version of ads.txt/app-ads.txt and sellers.json Standards Led by the China Advertising Association
The China Advertising Association (CAA) successfully hosted a closed-door seminar on “Digital Advertising Standards and Public Service Solutions”. Mrs. Cai Fang, COO of YOYI TECH,
China-Middle East Outbound Travel Insights & Opportunities
China’s outbound travel market is set for a full recovery by 2025 after years of turbulence caused by the pandemic. According to Future Market Insights,
YOYI TECH and Punch Digital Marketing Form Strategic Partnership to Drive Cross-Border Digital Growth
The newly established partnership between YOYI TECH and Punch Digital Marketing aims to enhance cross-border omnichannel programmatic advertising between China and South Korea, bringing added value to
Industry First Certification: YOYI TECH Becomes the First Company to Pass the “Digital Marketing Technology: Internet Advertising Demand-Side Platform Capability Assessment” by China Advertising Association
Beijing, March 14, 2025 — The China Advertising Association (CAA) held a press conference yesterday to announce the results of the “Digital Marketing Technology: Internet Advertising
YOYI TECH’s Global Webinar: 100 Marketers Unpack China’s Travel Rebound
Last week, YOYI TECH’s international business division marked a milestone with its inaugural overseas webinar, “Reimagining Travel Advertising in China: Trends and Strategies for 2025.”
The Era of China’s Senior-Citizen Economy Has Arrived
2024 marks the year when China’s Senior-Citizen Economy begins to manifest on a large societal scale, from the perspectives of policy, economy, society, etc. Policy
An Honor for YOYI TECH: Winning Recognition at the ROI Festival 2024 for AI Innovation in Marketing Integration
On the evening of October 11, under the spotlight of the entire industry, the full list of winners of the 17th ROI Festival Awards was
YOYI TECH and TheGenX Media Announce Strategic Partnership
YOYI TECH, a leading provider of demand-side platform (DSP) technologies and advertising placement services in China, proudly announces a strategic partnership with TheGenX Media, a
China Software Tools Industry Advertising Qualification Details
Driven by the global wave of digitalization, the software tools industry is flourishing at an unprecedented rate, offering extensive market opportunities for overseas brands. However,
China Skincare and Makeup Industry Advertising Qualification Details
As consumers increasingly demand quality, safety, and brand reputation, compliance with advertising qualifications has become an indispensable part for overseas brands to successfully enter the
A Practical Guide to Douyin Advertising
In today’s digital marketing era, Douyin, as a leader in the field of short video, has become an important position for brand promotion, with its
China Tourism and Travel Industry Advertising Qualification Details
In today’s booming global tourism and travel industry, for overseas brands, entering the Chinese market, which is full of opportunities and challenges, means not only
Deciphering China’s Mainstream Advertising Technologies
In the digital era, Advertising Technology (AdTech) has become the core driving force of the advertising industry, reshaping the advertising market landscape at an unprecedented
Introduction to Chinese Media and Advertising Media
The rapid development of information technology has brought about an unprecedented transformation in China’s media and advertising media industry. From traditional newspapers, magazines, radio, and
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