Introduction
A Comprehensive Guide to Digital Marketing, Content Marketing, Advertising, and User Growth for International Tourism Companies in China
As China continues to grow as a leading global market, international tourism companies are increasingly looking to tap into the vast potential of Chinese consumers. However, to successfully penetrate this market, it is crucial to understand the unique dynamics of Chinese digital marketing, content marketing, advertising, and user growth strategies. This comprehensive guide explores how international tourism companies can effectively localize their marketing efforts in China, with a focus on industry-specific strategies, real-world examples, and data-driven insights.
What are Advertisers’ Favorite Advertising Formats in China?
What are Advertisers’ Favorite Advertising Formats in China?
Understanding the Unique Advertising Formats in China to Avoid Ineffective Advertising
Understanding the Unique Advertising Formats in China to Avoid Ineffective Advertising
How to activate retail data across the funnel
Retail data — it’s hardly the new kid on the block, yet it’s top of mind for many marketers right now. Why?
AI in Advertising: Everything You Need to Know
Wondering how to get started with AI? Take our on-demand Piloting AI for Marketers Series.
How to Overcome the Challenge of Cross-Channel Marketing
Marketing has only become more challenging as the number of channels and touchpoints to integrate continues to grow. Successful brands need to build a cohesive and seamless cross-channel marketing strategy to bring all the aspects of their marketing plan together. That’s where marketing intelligence andmarketing attribution tools come in.
Generative AI Advertising in Transforming the Ad Industry
The advertising industry has undergone significant change, with new technologies and strategies constantly emerging. One recent innovation that is causing a stir is generative AI advertising. This groundbreaking approach is revolutionizing the creation and delivery of ads, resulting in more personalized and captivating consumer experiences.