Author: Yi, Zhang

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Privacy Policy

Privacy Policy

YOYI Media (Beijing) Interactive Advertising Co., Ltd.

Last Updated: February 2025

We deeply understand the critical importance of data security and personal information protection. When providing products and services, we always respect and prioritize the protection of data security and the legitimate rights and interests of personal information subjects. We process data in accordance with laws, regulations, and national standards. Adhering to the principles of honesty, credibility, and transparency, we aim to explain through this policy how we collect, store, and use data, as well as the avenues we provide for personal information subjects to exercise their rights, such as accessing, copying, correcting, supplementing, and deleting personal information.

Before using YOYI TECH’s products or services, please read and fully understand this policy. We have made every effort to explain the technical terms involved in this policy in a clear and concise manner to facilitate your understanding. Key content has been highlighted in bold for your special attention. If you do not agree with the content of this policy, please do not proceed with any further actions or provide any personal information.

I. Scope of Application of This Policy

  • This Privacy Policy (“this Policy”) applies to all products and services provided by YOYI Media (Beijing) Interactive Advertising Co., Ltd. (“YOYI TECH” or “we”), including but not limited to websites, SDKs, APIs, plugins, components, code, tools, and continuously innovated products and services.
  • Before using our products or services, please read and thoroughly understand this policy. By using our products or services, you confirm that you have fully understood and agreed to this policy. If our products or services have separate terms and conditions, those terms form part of this policy, and this policy still applies to those products or services. In case of any inconsistency between this policy and the product or service terms, or if there are more specific agreements, the latter shall prevail. In the event of differing interpretations, we will interpret the terms in a manner that is most consistent with their intended meaning.
  • Please note that third-party websites, such as media platforms, may embed our SDKs, code, or other products and disclose our privacy policy. You must also comply with the privacy policies or statements of these third-party websites. You should refer to both the third-party website’s privacy policy and our privacy policy to fully understand our data processing practices.

II. Effectiveness and Amendments of This Policy

By using or continuing to use our services, you indicate that you have fully understood and agreed to our collection, storage, use, and processing of data related to the products and services you use, in accordance with this policy.

We may amend certain terms of this policy at any time, and such amendments will form part of this policy. If the amendments materially reduce your rights under this policy, we will notify you through a prominent notice on our homepage, by email, or through other means before the amendments take effect. In such cases, if you continue to use our services, you will be deemed to have agreed to the revised policy.

If you have any questions, comments, or suggestions regarding this policy or related matters, please contact us through the contact information provided on our website.

III. Definitions

  • You: Refers to users who access YOYI TECH’s products or services through various terminals.
  • Products or Services: Refers to the products or services provided by YOYI TECH through its own or third-party websites, apps, mini-programs, and other clients, including assisting advertisers and publishers in providing ad delivery services, introducing ad delivery business content, etc. The specific functions of YOYI TECH’s products or services are subject to the actual features displayed on each client.
  • Data: Refers to the data we collect when providing you with products and services. Depending on the context, this may include data you actively provide, data generated during our service provision, data provided to us by third parties with your legal authorization, and data legally obtained from public channels.
  • Personal Information: Refers to any information recorded electronically or otherwise that can identify a specific natural person or reflect the activities of a specific natural person, either alone or in combination with other information. Typically, the personal information involved in our products and services mainly includes commonly used device information and does not include sensitive personal information such as ID numbers or biometric data.
  • Sensitive Personal Information: Refers to personal information that, if leaked or illegally used, may easily harm the dignity of a natural person or endanger their personal or property safety. This includes biometric data, religious beliefs, specific identity information, medical health information, financial accounts, location tracking, and personal information of minors under the age of sixteen.
  • De-identification: Refers to the technical processing of personal information so that it cannot identify or associate with a personal information subject without additional information.
  • Anonymization: Refers to the technical processing of personal information so that the personal information subject cannot be identified or associated, and the processed information cannot be restored. Information obtained after anonymization is no longer considered personal information.
  • Cookie: Refers to a text file containing a string of characters generated by the server and sent to the user’s browser when visiting a website or viewing other online content. You can configure your browser to decide whether to save these text files.

IV. Data Collection and Use

4.1 Sources of Data

We adhere to the principles of legality, legitimacy, and necessity and only collect personal information that you actively provide or that is generated through your use of YOYI TECH’s products or services for the purposes, scope, and methods described in this policy. When you use various products or functions, we only collect the information necessary for the normal operation of the business function and obtain your prior consent.

4.1.1 Through the Website

We may collect your data, including Personal Data, when you use our Website. For example, if you fill out a form on our Website, we may collect the following information:

  • Contact information: Such as your name, address, phone number, and email address.
  • Demographic information: Such as your country, company, and job title.
  • Comments: Any comments you make on or through the Website.

When you visit our Website, we may automatically collect the following information:

  • Internet domain: The domain through which you access the internet.
  • IP address: The IP address of the computer you are using.
  • Browser and operating system: The type of browser software and operating system you are using.
  • Date and time: The date and time you access our Website.
  • Referral URL: The internet address of the website from which you linked directly to our Website.

We use this information to maintain and improve our Website, ensure it functions properly, and make it more accessible and useful.

4.1.2 Through Our Products and Services

Please note that in the process of providing related products or services, YOYI TECH may collaborate with its affiliated companies, advertisers, and publishers for the above-mentioned ad delivery purposes. In such cases, we will indirectly obtain the personal information you provide in various business scenarios from the affiliated companies for the purpose of providing ad delivery technical support. This enables us to provide comprehensive ad delivery technical support to affiliated companies in various business scenarios, thereby assisting affiliated companies, advertisers, and publishers in achieving the goals of ad delivery, user profiling, or ad delivery optimization.

  • Ad Delivery: When you use YOYI TECH’s ad delivery services provided in collaboration with advertisers and publishers, we will obtain encrypted device ID information (such as OAID, IDFA), IP address, browser type/model/language, and operating system from the publisher with your authorization. This allows YOYI TECH to assist advertisers in predicting your preferences through its ad delivery prediction strategy and provide you with high-quality ad content tailored to your interests.
  • User Profiling: When you use YOYI TECH’s ad delivery services provided in collaboration with advertisers and publishers, we will obtain encrypted device ID information (such as OAID, IDFA) and user profiles calculated based on your authorized data from the publisher and third parties designated by the advertiser. Based on the profiling results, we will provide you with high-quality ad content tailored to your interests.
  • Ad Delivery Optimization: When you use YOYI TECH’s ad delivery services provided in collaboration with advertisers and publishers, we will collect encrypted device ID information (such as OAID, IDFA) and ad exposure/browse/play/conversion information from the publisher with your authorization. This is done to measure the effectiveness of ad delivery strategies, conduct statistical analysis, and continuously optimize ad delivery.

In order to provide our services, we may collect data through cookies placed by our business partners on their websites or from third-party partners authorized to collect such data. The data collected may include:

  • Identifiers: IP address, contact information (e.g., email address), device identifiers (e.g., IDFA, GAID).
  • Geolocation data: Precise geolocation data.
  • Ad-related data: Ad ID, Ad URL, and events such as ad clicks or impressions.
  • Financial information: Purchase history.
  • Technical information: Browser type, operating system, and device model.

If we intend to use your personal information for purposes not stated in this policy or use the information collected for a specific purpose for other purposes, we will inform you in a reasonable manner and obtain your consent again. After you close or stop using the business function, we will stop collecting your personal information. Please note that if you provide us with personal information of other individuals during your use of YOYI TECH’s products or services, you must ensure that we have obtained the consent of the relevant personal information subjects before processing such information.

4.2 Use of Data

We strictly comply with legal regulations and our agreements with you, using the collected information for the following purposes. If we use your information for purposes beyond those listed below, we will explain this to you and obtain your consent again.

  • To provide you with services and achieve the purposes for which the personal information was collected;
  • To provide, maintain, protect, and improve our services, including optimizing strategies and models for assisting advertisers and publishers in providing ad services, and developing new services;
  • To send you marketing communications and other information related to our business.
  • To protect the rights or property of YOYI TECH or you;
  • To report to relevant authorities in accordance with legal or regulatory requirements;
  • Other purposes that comply with legal regulations and have your consent.
  • To prevent and address fraud, breaches of policies, and threats to security.

After de-identifying data through technical means, the de-identified information will no longer be able to identify the personal information subject. You acknowledge and agree that we may use de-identified information; without disclosing your personal information, we reserve the right to analyze user databases and utilize them commercially.

We may conduct statistical analyses on the usage of YOYI TECH’s products or services and may share these statistics with the public or third parties to demonstrate overall usage trends. However, these statistics will not contain any of your personal information.

When we intend to use your personal information for purposes not stated in this policy or use information collected for a specific purpose for other purposes, we will seek your consent in advance. Please understand that the products and services we provide to you are constantly evolving. If you choose to use other products or services not listed in this policy, we will explain the purpose, method, and scope of information collection to you in detail through separate product or service agreements or page prompts before collecting your personal information and obtain your explicit consent. If you do not agree to provide the aforementioned information, you may not be able to use that product or service, but this will not affect your use of other products or services.

4.3 Exceptions to Authorization for Data Collection and Use

In accordance with relevant laws and regulations, we may collect your data without your authorization in the following circumstances:

  • When it is necessary for the conclusion or performance of a contract to which you are a party, or for the implementation of human resource management in accordance with legally established labor rules and regulations or collective contracts;
  • When it is necessary to fulfill legal obligations or statutory duties;
  • When it is necessary to respond to public health emergencies or to protect the life, health, and property safety of natural persons in emergencies;
  • When it is necessary to carry out news reporting, public opinion supervision, and other activities in the public interest, and the processing of personal information is within a reasonable scope;
  • When processing personal information that has been voluntarily disclosed by individuals or has been legally disclosed, within a reasonable scope;
  • Other circumstances stipulated by laws and administrative regulations.

V. How We Use Cookies and Similar Technologies

Cookies and similar technologies are commonly used on the internet. When you use our related services, we may use these technologies to send one or more cookies or anonymous identifiers to your device to collect and store information about your visit and use of our website or system. Cookies and similar technologies typically contain identifiers, site names, and some numbers and characters.

We use this information to determine whether registered users are logged in, to ensure the secure and efficient operation of our products and services, and to improve product services and user experience. If you do not want your personal information to be stored in cookies, you can configure your browser to disable cookies and similar technologies.

If your browser or browser add-ons allow, you can modify your acceptance level of cookies and similar technologies or reject our cookies and similar technologies. Most browsers provide users with the function to clear browser cache data, and you can perform the corresponding data clearing operations in the browser settings. However, please note that if you disable cookies, you may not be able to enjoy a better service experience.

VI. Data Sharing, Transfer, and Public Disclosure

6.1 Data Sharing

In compliance with laws and regulations, we may share data in the following circumstances:

  • Sharing under legal circumstances:  We may share data in accordance with legal requirements, litigation dispute resolution needs, or requests from administrative or judicial authorities.
  • Sharing with affiliated companies: To better provide you with products and services, we may share data with our group companies or affiliates. We and our group companies or affiliates will protect data related to your services in accordance with laws and regulations and standards no lower than those required by this policy.
  • Sharing with partners: We may share anonymized device ID information with our advertising clients and partners designated by advertisers, such as e-commerce platforms, to evaluate the effectiveness of ad delivery. We may also share anonymized device ID information with third parties, including telecom operators, within the necessary scope when assisting advertisers and publishers in providing ad services, to obtain preference information held by third parties and form user profiles for ad optimization. We will enter into strict data protection agreements with these partners, requiring them to process data in accordance with standards no lower than those set forth in this policy and other relevant confidentiality and security measures.

Please note that, in accordance with applicable laws, if we take technical measures and other necessary measures to de-identify or anonymize personal information so that the data recipient cannot re-identify specific individuals or restore the information, such sharing of processed data does not require additional notification or consent from you.

6.2 Data Transfer

We will not transfer your personal information to any third party, except in the following circumstances:

  • With your consent.
  • In the event of a merger, acquisition, bankruptcy liquidation, or sale of part or all of our assets in any form, personal information may be transferred. In such cases, we will ensure the confidentiality of all personal information involved in the transaction and notify you before the information is transferred and subject to another privacy policy. If the method of collecting or processing personal information as stipulated in this policy changes, the company or organization will re-seek your authorization and consent.

6.2.1 International Data Transfers

As a global company, we may transfer your data to servers or affiliates located outside your country of residence. When transferring data internationally, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or other legal mechanisms, to protect your data in accordance with applicable data protection laws.

6.3 Public Disclosure of Data

We will comply with relevant laws and regulations and keep your personal information confidential. Unless we obtain your explicit consent or authorization, or unless required by law, we will not publicly disclose your personal information. However, in cases where it is necessary to comply with laws, legal procedures, litigation, or mandatory requirements from government authorities, we may disclose your personal information to the relevant authorities. We will ensure that the requesting party presents valid legal documents and will make reasonable efforts to take security measures in line with legal and industry standards for the disclosed information.

6.4 Exceptions to Authorization for Sharing, Transfer, and Public Disclosure of Personal Information

In accordance with relevant laws and regulations, we may share, transfer, or publicly disclose your personal information without your authorization in the following circumstances:

  • When it is necessary for the conclusion or performance of a contract to which you are a party, or for the implementation of human resource management in accordance with legally established labor rules and regulations or collective contracts;
  • When it is necessary to fulfill legal obligations or statutory duties;
  • When it is necessary to respond to public health emergencies or to protect the life, health, and property safety of natural persons in emergencies;
  • When it is necessary to carry out news reporting, public opinion supervision, and other activities in the public interest, and the processing of personal information is within a reasonable scope;
  • When processing personal information that has been voluntarily disclosed by individuals or has been legally disclosed, within a reasonable scope;
  • Other circumstances stipulated by laws and administrative regulations.
  • You fully understand and agree that sharing or transferring anonymized personal information, where the data recipient cannot restore or re-identify the personal information subject, does not constitute sharing, transfer, or public disclosure of personal information. The storage and processing of such data do not require additional notification or consent from you.

VII. Data Storage and Personal Information Protection System

7.1 Data Retention Period

We will store data using security measures, and the retention period will strictly comply with legal requirements, with a minimum period of no less than 6 months. Data will be deleted or anonymized within a reasonable period after the service purpose is fulfilled unless an extended retention period is required or permitted by law.

7.2 Technical Measures and Data Security Measures

Your personal information security is of utmost importance to us. We will strictly comply with relevant laws and regulations and adopt reasonable and feasible security measures recognized by the industry to protect data from unauthorized access, modification, disclosure, or destruction. These measures include internal reviews of our data collection, storage, and processing methods, as well as security measures (including appropriate encryption and physical security measures to prevent unauthorized access to systems storing personal data).

We strive to adopt various physical, electronic, and managerial security measures in line with industry standards to protect your personal information. We actively establish data classification and grading systems, data security management standards, and data security development standards to regulate the storage and use of personal information, ensuring that we do not collect personal information unrelated to the services we provide. Additionally, in cases of information interaction with relevant third parties, we use privacy computing technologies such as secure multi-party computation and federated learning to protect your privacy.

We only allow YOYI TECH’s employees, contractors, and agents who need to know the personal information to process it on our behalf to access your personal information. These personnel are bound by confidentiality obligations and will face penalties, including contract termination and criminal prosecution, if they violate these obligations.

7.3 Security Certifications

We have obtained the Level 3 certification of information security classification protection from the Ministry of Public Security and ISO 27001 certification. We have also established a good coordination and communication mechanism with regulatory authorities and third-party evaluation agencies to promptly resist and handle various information security threats, providing comprehensive protection for your information security.

7.4 Security Incident Handling

We will do our best to ensure the security of your information. However, please understand that due to technical limitations and various malicious methods in the internet industry, we cannot guarantee 100% security of information at all times. You should be aware that the systems and communication networks you use to access our services may encounter issues beyond our control.

To prevent security incidents, we have established a sound early warning mechanism and emergency response plan. In the unfortunate event of a personal information security incident, we will promptly inform you in accordance with legal requirements: the basic situation and impact of the security incident, the measures we have taken or will take, suggestions for you to prevent and reduce risks, and remedial measures for you. We will immediately activate the emergency response plan to minimize losses. We will notify you of the incident through phone calls, push notifications, or other means. If it is difficult to notify each user individually, we will issue a notice in a reasonable and effective manner. At the same time, we will report the handling of personal information security incidents to regulatory authorities as required and closely cooperate with government agencies.

7.5 Data Security and Limitations

We are committed to protecting the security of your information and have implemented robust technical and organizational measures to safeguard your data. However, please be aware that no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security due to factors beyond our control, such as technical limitations and evolving cybersecurity risks. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant supervisory authorities without undue delay, as required by applicable laws.

VIII. Your Rights Regarding Your Personal Data

You have the following rights regarding your personal data:

  • Access and Correction: You may request access to your personal data and request corrections if it is inaccurate.
  • Deletion: You may request the deletion of your personal data, subject to certain legal exceptions.
  • Objection: You may object to the processing of your personal data for certain purposes.
  • Data Portability: You may request a copy of your personal data in a structured, machine-readable format.

To exercise these rights, please contact us using the contact information provided at the end of this policy.

Ⅸ. Other Provisions

9.1 How We Handle Minors’ Personal Information

YOYI TECH’s products and services are primarily aimed at adults. If you are a minor under the age of 16, you should obtain the consent of your guardian before using YOYI TECH’s products or services. For the collection of minors’ personal information with parental consent, we will only use or publicly disclose this information when permitted by law, with the explicit consent of the guardian, or when necessary to protect the child. For personal information of children under the age of 14, in addition to complying with the provisions of this policy regarding user personal information, we will strictly follow the principles of legitimacy, necessity, informed consent, clear purpose, security assurance, and lawful use, and comply with the requirements of laws and regulations such as the “Regulations on the Protection of Children’s Personal Information Online” for the storage, use, and disclosure of children’s personal information, and safeguard the legal rights of children and their guardians regarding the relevant children’s personal information.

If we find that we have collected minors’ personal information without prior verifiable parental consent, we will take steps to delete the relevant data as soon as possible.

If you are the guardian of a minor and have questions about the processing of the minor’s information, or if you have evidence that the minor has used YOYI TECH’s products or services without the guardian’s consent, please contact us by email at marketing@yoyi.com.cn.

9.2 Cross-Border Data Transfers

The data collected and generated during our operations in the People’s Republic of China will be stored in China in accordance with legal requirements and will not be transferred overseas.

9.3 Notices and Information We Send to You

We may send you service-related notices when necessary (for example, when we suspend a service due to system maintenance). You may not be able to cancel these service-related notices, which are not promotional advertisements.

9.4 Changes  to This Privacy Policy

Our products and services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete such information promptly.

9.5 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at marketing@yoyi.com.cn. We will respond to you within 15 working days.

If you are not satisfied with our response, especially if you believe that our personal information processing practices have harmed your legitimate rights and interests, you may file a complaint or report with the relevant data protection authority in your country or region, or pursue legal action through a court of competent jurisdiction.

For users in specific regions, the following applies:

  • European Economic Area (EEA) and United Kingdom: You have the right to lodge a complaint with your local data protection supervisory authority. A list of EU data protection authorities can be found at Our Members | European Data Protection Board.
  • United States (California): You may contact the California Attorney General’s Office or other relevant regulatory bodies to exercise your rights under the California Consumer Privacy Act (CCPA).
  • Australia: You may lodge a complaint with the Office of the Australian Information Commissioner (OAIC). More information can be found OAIC.
  • Middle East and North Africa (MENA): Depending on your country, you may contact the relevant data protection authority. For example:
    • United Arab Emirates (UAE): The Dubai Data Establishment or the Abu Dhabi Digital Authority.
    • Saudi Arabia: The Saudi Data and Artificial Intelligence Authority (SDAIA).
    • Egypt: The Egyptian Data Protection Authority.
  • Southeast Asia (SEA): Depending on your country, you may contact the relevant data protection authority. For example:
    • Singapore: The Personal Data Protection Commission (PDPC). More information can be found Personal Data Protection Commission Singapore | PDPC.
    • Malaysia: The Department of Personal Data Protection (JPDP). More information can be found here.
    • Thailand: The Office of the Personal Data Protection Commission (PDPC). More information can be found here.
    • Indonesia: The Ministry of Communication and Informatics (Kominfo).
    • Philippines: The National Privacy Commission (NPC). More information can be found here.
  • Other Countries: Please refer to your local data protection laws and regulations to identify the appropriate authority or legal recourse available to you.

We are committed to addressing your concerns and will cooperate with relevant authorities to resolve any issues in accordance with applicable laws.

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Ads Regulations and Restrictions Advertising Ecosystem News

YOYI TECH Strongly Supports the China Version of ads.txt/app-ads.txt and sellers.json Standards Led by the China Advertising Association

The China Advertising Association (CAA) successfully hosted a closed-door seminar on “Digital Advertising Standards and Public Service Solutions”. Mrs. Cai Fang, COO of YOYI TECH, and Mr. Dai Jun, Vice President of Technology and Products, were invited to contribute to the development of digital advertising industry standards in China.

The seminar, chaired by Mrs. Huo Yan, Deputy Secretary-General of the CAA, convened over 30 industry experts from brands, media platforms, and third-party companies to discuss the establishment of China’s digital advertising standards. As an invited participant, YOYI TECH, represented by Mrs. Cai Fang and Mr. Dai Jun, actively contributed to discussions and the formulation of industry standards, reinforcing the company’s commitment to fostering transparency and a healthy ecosystem.

Mrs. Cai Fang and Mr. Dai Jun Attended the Closed-Door Seminar on Behalf of YOYI TECH

Mrs. Cai Fang and Mr. Dai Jun Attended the Closed-Door Seminar on Behalf of YOYI TECH

During the meeting, Mr. Du Xiaofei, Chairman of the Technical Committee of IAB China, highlighted the significance of developing the China version of app-ads.txt and sellers.json standards. He explained that these standards would help media platforms ensure that their ad inventory is sold exclusively through authorized service providers, while also enabling advertisers to purchase trustworthy ad inventory from legitimate publishers. The China version, tailored to the domestic ecosystem, builds on the globally recognized IAB standards, with localized revisions for better implementation. As a key industry player, YOYI TECH strongly supports the China version of ads.txt/app-ads.txt and sellers.json standards, solidifying its role in advancing anti-fraud initiatives within the advertising industry. Furthermore, YOYI TECH will actively disclose its ad inventory sales partnerships and synchronize this information with the CAA, contributing to the transparency of digital ad transactions and fostering trust among industry stakeholders. The company will collaborate with industry stakeholders to promote standardization.

Following this, Mrs. Cui Yan, Director of the Technical Standards Department at the CAA, presented the assessment methodology for Demand-Side Platform (DSP) capabilities in digital marketing technology. This assessment helps advertisers evaluate DSPs’ ad monitoring and anti-fraud capabilities, ensuring the transparency of programmatic transactions and the effectiveness of advertising. Mr. Fan Qiuhua, Executive Director of IAB China, introduced the APPID data detection service, which plays a positive role in promoting the consistency of invalid traffic detection and enhancing the security of the brand marketing ecosystem.

Guided by Deputy Secretary-General Huo Yan, the seminar was highly productive and focused on addressing key industry challenges. It brought together the collective wisdom of industry experts to establish standards and conduct technical evaluations, providing reliable solutions to enhance transparency and foster a healthy ecosystem in the advertising industry. As a key participant, YOYI TECH will work with industry stakeholders to strengthen ad traffic quality and transaction transparency. The company remains committed to ensuring the precision, security, and reliability of digital advertising.

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China Marketing DMP

China-Middle East Outbound Travel Insights & Opportunities

China’s outbound travel market is set for a full recovery by 2025 after years of turbulence caused by the pandemic. According to Future Market Insights, the number of outbound Chinese travelers is projected to reach 155 million in 2025, returning to pre-pandemic levels.

This recovery is not just about numbers; significant shifts in consumer preferences and destination choices also accompany it. While the Middle East and North Africa (MENA) region is not yet among the top 20 destinations for Chinese travelers (according to Travel Weekly Asia), data from niche markets suggests a growing demand. China Daily reports that flights from China to Saudi Arabia increased by 130% year-over-year in 2024, signaling a transformation of the Middle East from a niche destination to a high-potential market.

The Rise of the Middle East: Policy Incentives & Consumption Upgrades

Currently, the Middle East accounts for just 2.1% of China’s outbound travel market (Statista), but its rapid growth trajectory is undeniable. Qunar’s 2024 travel data reveals that Chinese bookings for Middle Eastern destinations have surged, with the UAE experiencing a 62% increase in overall bookings. Abu Dhabi and Dubai, in particular, recorded significant growth, at 72% and 61%, respectively. This surge is driven by two key factors: first, visa facilitation and increased flight connectivity, making the region more accessible; second, the rising demand among China’s high-net-worth travelers for immersive experiences that blend cultural uniqueness with luxury. The Middle East is transitioning from a business stopover to a premium tourism hub that combines high-end services with cultural exploration.

2024 Growth Landscape: Business Travel, FIT, and Air Connectivity

Structural shifts in China’s outbound travel to the Middle East are becoming increasingly evident. In the business sector, the number of Chinese corporate travelers to the region has been steadily increasing since February 2023. According to China Daily, the number of Chinese exhibitors participating in Middle Eastern international trade shows in 2024 has doubled compared to pre-pandemic levels in 2019, making the region a crucial hub for corporate globalization. At the same time, air travel capacity has significantly expanded, injecting new momentum into market growth. Direct flights between China and Saudi Arabia have increased by 130% year-over-year, while carriers such as Emirates and Qatar Airways have launched new routes connecting Beijing and Shanghai with Dubai and Doha, greatly improving accessibility.

The rise of social media and digital services has also profoundly reshaped the travel decision-making process. According to Fastdata’s 2024 China Outbound Travel Industry Trend Report, social media is now the primary channel through which Chinese consumers discover travel ideas, with Douyin, Xiaohongshu, and WeChat ranking as the top three platforms. The proliferation of short videos, live-streaming commerce, and influencer-driven content has enabled travelers to access tourism information through diverse online channels, making trip planning more flexible and fueling the growth of independent travel.

China’s free independent travelers (FITs) are redefining the way the outbound tourism industry operates. A significant number of travelers now complete all bookings—accommodation, transportation, and attraction tickets—online before departure. For OTAs, travel agencies, airlines, hotels, attractions, and car rental companies, adapting to the growing preference for independent travel among Chinese consumers presents new business opportunities in the outbound tourism sector.

Consumer Insights: Segmented Needs Create Precision Marketing Opportunities

From a demographic perspective, China’s travelers exhibit a distinct “dumbbell-shaped” age distribution. According to YOYI TECH’s DMP data, travelers aged 30 to 39 account for 34% of the market, making them the primary spending group. The 25 to 29 age group represents 15%, while those aged 40 to 44 account for 19%, illustrating the coexistence of demand from both affluent middle-aged travelers and young explorers. Geographically, more than 50% of outbound travelers come from Tier-1 and New Tier-1 cities, further reinforcing their strong spending power.

To effectively cater to these travelers, tourism businesses should focus on three core strategies. First, developing differentiated travel products tailored to distinct customer segments, such as investment tours and golf networking packages for business travelers or cultural workshops combined with must-visit social media hotspots for younger tourists. Second, enhancing service customization by addressing the shortage of Chinese-speaking tour guides, which currently stands at 40%, and introducing localized Middle Eastern cuisine adapted to Chinese palates. Third, strengthening digital marketing strategies by leveraging platforms like Douyin and Alipay, using live-streaming promotions and exclusive discount campaigns to boost conversion rates.

Future Outlook: Building a Closed-Loop Ecosystem & Unlocking Market Value

The Middle Eastern tourism sector is entering a positive feedback loop, driven by policy liberalization, increasing demand, and the gradual improvement of tourism infrastructure. With large-scale projects such as Saudi Arabia’s NEOM “Future City” and Oman’s ecotourism development zones, opportunities for Chinese businesses are expanding. To capture this emerging market, companies should focus on three key areas:

  • Deep integration of resources: Collaborate with local hotels and shopping malls to develop exclusive travel packages, enhancing profitability.
  • Creating full-service travel bundles: Offer “flights + visa + hotel + shopping discounts” in a seamless one-stop package to increase per-customer spending.
  • Data-driven precision marketing: Utilize DMP systems to identify the distinct needs of high-net-worth individuals and Gen Z travelers, enabling targeted marketing strategies.

The Middle East is not only a critical region in China’s Belt and Road Initiative but also a testing ground for the transition of China’s outbound travel sector from volume-driven expansion to high-value market penetration. Companies that successfully integrate cultural experiences with digital transformation will gain a long-term competitive advantage in this rapidly evolving travel landscape.

Feature image is photoed by Fredrik Öhlander on Unsplash

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Webinar

Webinar | Reimagining Travel Advertising in China (2025)

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China Marketing Customer Portfolio

The Era of China’s Senior-Citizen Economy Has Arrived

2024 marks the year when China’s Senior-Citizen Economy begins to manifest on a large societal scale, from the perspectives of policy, economy, society, etc.

Policy Factors

Three major policies were introduced, placing the elderly population in a strategically important position in China’s economic and social development:

  • The Chinese government released its first policy document explicitly titled “Senior-Citizen Economy” – Opinions on Developing the Senior-Citizen Economy to Enhance the Well-Being of the Elderly.
  • Official guidelines on rural elderly care services were issued for the first time nationwide.
  • The State Council approved a gradual delay in the statutory retirement age, marking the official decline of China’s demographic dividend, with the senior generation expected to occupy an important position in production and consumption in the coming decades.

Economic Evidence

According to predictions by the China Aging Science Research Center, the scale of China’s Senior-Citizen economy in 2024 is approximately 7 trillion yuan, accounting for about 6% of GDP. By 2035, this figure is expected to grow to 30 trillion yuan, accounting for about 10% of GDP.

Social Environment

By the end of 2023, China’s population aged 60 and above was close to 297 million, accounting for 21.1% of the total population, while the population aged 65 and above was approximately 217 million, accounting for 15.4% (data from the National Bureau of Statistics of China). According to estimates from the UN World Population Prospects 2022, the proportion of China’s population aged 65 and above will reach 21% by 2034 and double to 42.2% by 2085.

On social media, posts about “energetic elders,” “gadgets to entertain seniors,” and “senior-citizen economy entrepreneurial projects” are gaining traction. The economy towards the elderly has already become a sunrise industry in the Chinese market.

Notes about energetic elders and senior-citizen economy on RedNote, Collected by YOYI TECH

This large-scale, fast-growing population is not just a number but individuals with needs and aspirations who must be recognized by society and brands. Drawing from various data points, we attempt to get closer to China’s nearly 300 million elderly, understanding their pain points and needs.

What Do They Look Like?

Different cultures shape different lifestyles, and Chinese seniors differ from their foreign counterparts. China emphasizes the concept of “filial piety” and “four generations under one roof,” where parents and children support each other to jointly cope with life’s challenges. According to the 2024 Survey Report on Elderly Living and Consumption conducted by the government of Qinghai, Sichuan, and Chongqing, among nearly 19,000 surveyed seniors, only 13.44% live alone or in elderly care institutions, while the rest live with spouses, children, or other relatives.

Residence Status of the Elderly in China, the Government of Qinghai, Sichuan, and Chongqing

Therefore, decision-makers in the senior-citizen economy must not only focus on the elderly themselves but also consider their spouses, children, and grandchildren as indirect decision-makers.

On this family-oriented foundation, the elderly in China are undergoing new changes in income levels, generational context, life concepts, and consumption psychology: shifting focus from children to themselves, prioritizing quality consumption over low prices, moving from rejecting technology to embracing it, and transitioning from pursuing ordinary lives to boldly chasing dreams.

Consequently, the profiles of the new elders are more diverse. Beyond the “nest guardians” who “help children in any way possible,” there are:

  • “Knowledge seekers” who aim to learn properly and thoroughly.
  • “Lohas seniors” who live joyfully and spontaneously.
  • “Disciplined seniors” who live with a regular rhythm, enjoying freedom through self-discipline.

With such diversity among the elderly population in China, new demands and opportunities are emerging.

Where Do the Opportunities Rest?

China’s elders represent a “differentiated” market with unique demands. According to the 2024 Senior-Citizen Health Economy Trends and Outlook report by the elderly economy service platform AgeClub, the markets for senior milk powder, adult diapers, elderly footwear, and hearing aids grew by 1x to 4x between 2019 and 2022.

Market Scales of 4 Typical Products for the Elderly

By integrating two dimensions – the “importance of the category” and “level of consumer spending” – the report identified three categories that today’s elders deem necessary and are willing to spend on: nutrition and food, health and sports, and travel.

Market Importance of Consumer Goods for the Elderly

Drawing inspiration from Japan’s aging society a decade ago, which shares similar demographic characteristics with today’s China, potential future categories may include:

  • Food and dining
  • Travel and leisure
  • Entertainment
  • Delivery services
  • Interest-based learning
  • Apparel and daily goods
  • Recreational sports
  • Other niche services (e.g., matchmaking services and senior-friendly mobile phones)

A noteworthy trend is that the elder generation is breaking away from the “social clock,” with consumption scenarios increasingly reflecting youthful preferences.

A survey by JingDong Consumption and Industry Development Research Institute compared 500 elder individuals with 500 younger individuals and found overlaps in consumer behavior, sports preferences, travel destinations, skincare habits, and mental wellness.

  • Sports Preferences: Walking, hiking, badminton, and cycling are popular among both groups.
  • Travel Preferences: Both prefer local travel, enjoying City Walks, City Rides, hiking, and mountain retreats in autumn for activities like camping, meditation, and spiritual exploration.
  • Fashion: Both groups favor activewear, modern Chinese styles, and Hanfu. Relaxing colors such as gray, beige, and brown are universally liked.
  • Skincare: Both prioritize maintaining skin health, focusing on sun protection, cleaning, and anti-aging.
  • Reading: Popular categories overlap, including travel guides, bestsellers, psychology books, and literature.

According to TV shopping company Happigo’s 2024 data, elder consumers have high demand and growth in:

Health Products:

  • Nutritional items (e.g., flaxseed oil, krill oil, camel milk powder).
  • Health aids (e.g., pain relief patches, foot bath bags).
  • Medical devices (e.g., blood glucose monitors, pulse oximeters).
  • Health services (e.g., records management, genetic testing, traditional Chinese medicine).

Everyday Needs:

  • Notable growth in beauty and fashion-related items. Demand for reading glasses, for instance, has shifted from purely functional to trendy, with seniors now seeking fashionable designs to match different outfits.

How to Reach the Elderly Group in China?

Driven by the digital wave, the elder generation is embracing the internet and becoming “trendy surfers” actively engaging online. According to the 2024 Senior-Citizen Health Economy Trends and Outlook report, as of June 2024, the number of internet users aged 60 and above reached 371 million, making up 15.6% of total internet users, with an internet penetration rate of 57.5%. Seniors are spending increasing time online, enjoying the convenience and entertainment it brings, just like younger generations.

How the Elderly Get Information about Eldercare Services

According to the 2024 Survey Report on Elderly Living and Consumption, seniors access information on elderly services through three primary channels:

  • Social tools like WeChat group chats and Moments.
  • Traditional media like television, radio, and newspapers.
  • Social platforms like Douyin (TikTok in China) and Kuaishou.

Number of Elder Users on Video Mobile Apps (September 2024)

Like younger generations, seniors enjoy short-form and easily digestible content, such as short videos and mini-dramas. Data from QuestMobile’s TRUTH Chinese Mobile Internet Database shows that, as of September 2024, seniors are more active on short video platforms like Douyin and Kuaishou than on other platforms.

Moreover, according to data disclosed by Xiaohongshu in January, as of the end of 2024, its monthly active users aged 60 and above exceeded 30 million. Over the past two years, the number of senior creators on Xiaohongshu has tripled, with over 100 million notes published. Xiaohongshu has even introduced a senior-friendly usage guide featuring enlarged text, detailed instructions, and 1:1 interface illustrations.

The Elder Generation as a Core Consumer Group

China’s population aged 60 and above will grow significantly in the coming decades, making it an indispensable force in the country’s social and economic fabric. Brands are already planning for this demographic shift, building a “second growth curve” in China. Examples include:

  • The baby care industry launching senior milk powder and diapers.
  • The banking and insurance sectors introducing elderly pensions and critical illness coverage.
  • The personal care, beauty, healthcare, and nutrition industries early on tapping into the elderly market.

YOYI TECH has developed an intelligent omnichannel marketing platform over more than a decade of technical upgrades and product refinement. With experience serving 1,000+ domestic and international brands, YOYI TECH has established a mature market expansion approach, helping 80% of Fortune Global 500 companies enter and thrive in the Chinese market with ease and effectiveness. To customize your marketing strategy towards Chinese senior citizens, feel free to contact us.

Source of featured image: Photo by Mark Hang Fung So on Unsplash

Categories
News

An Honor for YOYI TECH: Winning Recognition at the ROI Festival 2024 for AI Innovation in Marketing Integration

On the evening of October 11, under the spotlight of the entire industry, the full list of winners of the 17th ROI Festival Awards was officially announced. YOYI TECH, in collaboration with Lenovo Consumer, stood out among more than 2,800 entries with its case study, “Custom AI Advertising Model Empowering Lenovo’s 618 Campaign: Bridging Public and Private Domains to Strengthen Brand Data Asset Defenses”, and was honored with a nomination for the “AI Innovation in Marketing Integration” category. YOYI TECH has been an active participant in the ROI Festival Awards since 2019 and has consecutively won awards in the years 2019–2021 and 2023–2024.

In 2024, the ROI Festival Awards adopted the theme “Embracing the Era of AI Growth”, staying at the forefront of the industry and placing a strong emphasis on cutting-edge technology. The awards aimed to distill effective practices and insights for the growth of global enterprises. YOYI TECH, leveraging its custom AI digital advertising model, delivered exceptional results by integrating applications such as cross-channel traffic connectivity, high-value member targeting, personalized recommendations, intelligent forecasting, and the use of private domain insights to enhance public domain advertising. These efforts empowered Lenovo’s marketing decisions during the 618 Mega-Sale, achieving tangible outcomes such as increased sales, reduced customer acquisition costs, and improved user experience. As a result, YOYI TECH earned a nomination in the “AI Innovation in Marketing Integration” category.

In 2024, Lenovo, the world’s second-largest PC manufacturer and a Fortune Global 500 company, launched its intelligent personal assistant Lenovo Xiaotian and AIPC (Artificial Intelligence Personal Computer) products powered by the assistant. During the 618 Mega-Sale, Lenovo partnered with YOYI TECH to utilize its custom AI advertising model, achieving a significant breakthrough in intelligent marketing campaigns.

During the project, Lenovo developed targeted audience strategies for both AIPC and non-AIPC products. Leveraging YOYI TECH’s AI-based audience modeling capabilities and integrating user e-commerce consumption preferences, Lenovo achieved precise ad placements. With the support of AI algorithms, Lenovo implemented multiple rounds of creative cross-distribution with real-time optimization. Additionally, by utilizing YOYI TECH’s AIGC-powered intelligent scenario-based creative capabilities, Lenovo efficiently and automatically produced creative content tailored to various stages of the promotional campaign. Furthermore, based on the different phases of the promotional timeline, Lenovo used YOYI TECH’s AI advertising model to strategically control optimal ad timing and frequency, carefully selecting audiences and pairing them with personalized creatives to enhance reach efficiency and achieve highly effective conversions.

Ultimately, leveraging YOYI TECH’s AIGC capabilities, Lenovo automated the generation of over ten sets and more than 100 pieces of ad creative during the 618 shopping festival. These materials were deployed across more than 30 media channels, significantly reducing production timelines and costs. Additionally, under the precise control of the customized AI advertising model, the campaign achieved results far exceeding expectations in terms of total impressions, clicks, unique visitors (UV), and return on investment (ROI). Moving forward, Lenovo plans to continue applying and refining this model, creating a unique technological and operational competitive edge to drive sustained value for the brand.

The explosive growth of AI has brought tremendous convenience to marketing efforts. However, this progress has also introduced challenges, such as issues related to user experience and data transparency. YOYI TECH is committed to continuously enhancing the platform’s AI technological capabilities and precision in ad placement. With a focus on fostering healthy industry growth and a virtuous ecosystem, YOYI TECH aims to collaborate with brands, media, third-party data platforms, and other players in the advertising and marketing ecosystem to usher in a new era of AI-driven growth.

——————————————

About the ROI Festival

Established in 2008 in Shanghai, China, the ROI Festival Awards has grown over its seventeen-year history to become one of the most prestigious accolades in Asia and a globally influential international award originating in China. The 2024 ROI Festival Business Creativity Awards received 2,855 entries from 991 companies. The submissions featured cases spanning regions across Europe, the Americas, Asia, Africa, and Latin America, including countries such as the United States, Germany, Spain, Mexico, Egypt, India, Indonesia, Thailand, South Korea, and Japan.

Categories
Ads Regulations and Restrictions

Advertising Placement Qualifications 101: Automotive Industry

In today’s digital marketing era, the automotive industry, as a vital pillar of the national economy, has seen increased attention on its advertising strategies and qualification requirements. Whether it’s automobile manufacturers, parts suppliers, or dealerships and service providers, all aim to attract potential customers through precise advertising. However, the qualification requirements and ad space in the Tencent ecosystem faced by automotive industry enterprises in different segments vary. This article will provide a detailed interpretation of the qualifications required in various segments of the automotive industry for advertising, as well as the traffic platforms available for placement, helping you better plan your advertising strategy and achieve marketing goals.

Automobile Manufacturers – Joint Venture

●Industry Description: Manufacturers of automobile brands established by Chinese and foreign investors.

●Industry Qualifications: “Road Motor Vehicle Production Enterprise License” or a screenshot from the public information system of road motor vehicle production enterprises and products.

● Business Scope Qualifications:
1. For involvement in car rental services, a “Road Transport Operating License,” “Car Rental Business License,” or a car rental business filing certificate is required.
2. For cooperation with third parties or promotion of products not owned by the account-opening enterprise, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

●Ad Space in the Tencent Ecosystem
Ads can be placed on Tencent News, Tencent Video, Tencent Video Clips, QQ, Tencent Music and Games, WeChat Public Accounts and Mini Programs, WeChat Moments, Youliang Hui, PC QQ, QQ Space, and Tencent Music.
●Personal Account Opening: No

Source: Qiantu, licensed for commercial use

Automobile Manufacturers – Independent

●Industry Description: Manufacturers of automobile brands independently developed by Chinese entities with proprietary intellectual property rights.

●Industry Qualifications: Same as Joint Venture.

●Business Scope Qualifications: Same as Joint Venture.

●Ad Space in Tencent Ecosystem: Same as Joint Venture.

●Personal Account Opening: No

Automobile Manufacturers – Foreign Invested

●Industry Description: Foreign automobile manufacturers or import car manufacturers.

●Industry Qualifications: Same as Joint Venture.

●Business Scope Qualifications: Same as Joint Venture.

●Ad Space in Tencent Ecosystem: Same as Joint Venture.

●Personal Account Opening: No

Special Purpose Vehicle Manufacturers

●Industry Description: Manufacturers producing non-tracked vehicles and specialized fittings for internal enterprise use, including loading, unloading, stacking, short-distance transportation, towing, and pushing operations.

●Industry Qualifications: None

●Business Scope Qualifications:
1. For special equipment manufacturing, a special equipment production unit permit is required.
2. For cooperation with third parties or promotion of products not owned by the account-opening enterprise, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

●Ad Space in the Tencent Ecosystem
Same as the Joint Venture.

●Personal Account Opening: No

Motorcycle and Moped Manufacturers

●Industry Description: Manufacturers and distributors of motorcycles, mopeds (including electric vehicles), and their spare parts.

●Industry Qualifications: None

●Business Scope Qualifications:
1. If producing road motor vehicles, a road motor vehicle production permit is required.
2. For cooperation with third parties or promotion of products not owned by the account-opening enterprise, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

●Ad Space in Tencent Ecosystem: Same as the Joint Venture.

●Personal Account Opening: No

Automobile Parts

●Industry Description: Manufacturers and distributors of automobile parts and spare parts.

●Industry Qualifications: None

●Business Scope Qualifications:
1. For child safety seats or driving recorders, a “China Compulsory Certification” (CCC certificate) is required.
2. For cooperation with third parties or promotion of products not owned by the account-opening enterprise, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

●Ad Space in Tencent Ecosystem: Same as the Joint Venture.

●Personal Account Opening: Yes, a “Self-Employed Business License” or “Business License” (e-commerce license for individual industrial and commercial households) is required.

Source: Qiantu, licensed for commercial use

Automotive Maintenance Products

●Industry Description: Manufacturers and distributors of various maintenance products used in automotive maintenance, such as engine oil and windshield washer fluid.

●Industry Qualifications: None

●Business Scope Qualifications: For cooperation with third parties or promotion of products not owned by the account-opening enterprise, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

●Ad Space in Tencent Ecosystem: Same as the Joint Venture.

●Personal Account Opening: Yes, a “Self-Employed Business License” or “Business License” (e-commerce license for individual industrial and commercial households) is required.

Automotive Decorations

●Industry Description: Manufacturers and distributors of various decorative items used for automotive decoration.

●Industry Qualifications: None

●Business Scope Qualifications: For cooperation with third parties or promotion of products not owned by the account-opening enterprise, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

●Ad Space in Tencent Ecosystem: Same as the Joint Venture.

●Personal Account Opening: Yes, a “Self-Employed Business License” or “Business License” (e-commerce license for individual industrial and commercial households) is required.

Automot

Source: Qiantu, licensed for commercial use

Automotive 4S Shops/Dealers

●Industry Description: Automotive dealers or 4S shops providing integrated services including Sales, spare parts, Services, and Surveys.

●Industry Qualifications: Brand authorization from the automobile manufacturer is required.

●Business Scope Qualifications:
1. For involvement in car rental services, a “Road Transport Operating License,” “Car Rental Business License,” or a car rental business filing certificate is required.
2. For cooperation with third parties or promotion of products not owned by the account-opening enterprise, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

●Ad Space in Tencent Ecosystem: Same as the Joint Venture.

●Personal Account Opening: No

 

Motorcycle and Moped Sales and Stores

●Industry Description: Physical stores engaged in the sale and distribution of motorcycles and mopeds.

●Industry Qualifications: None

●Business Scope Qualifications: For cooperation with third parties or promotion of products not owned by the account-opening enterprise, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

●Ad Space in Tencent Ecosystem: Same as the Joint Venture.

●Personal Account Opening: Yes, a “Self-Employed Business License” is required.

Used Car Dealers

●Industry Description: Business entities providing various vehicle services such as appraisal, acquisition, rental, and sale of used cars.

●Industry Qualifications: None

●Business Scope Qualifications:
1. For used car auction institutions, an “Auction Business Approval Certificate” is required.
2. For used car trading markets or used car business entities (including used car distribution, brokerage, appraisal, etc.), a record with the commercial department for used car trading markets or operators is required.
3. For cooperation with third parties or promotion of products not owned by the account-opening enterprise, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

●Ad Space in Tencent Ecosystem: Same as the Joint Venture.

●Personal Account Opening: Yes, a “Self-Employed Business License” is required.

Vehicle Maintenance Services

●Industry Description: Business entities providing services such as vehicle cleaning and maintenance. Vehicle maintenance refers to the process of using specialized care materials and products tailored to the different maintenance requirements of various parts of a vehicle.

●Industry Qualifications: None

●Business Scope Qualifications:
1. For involvement in vehicle repair, a “Motor Vehicle Repair Record” or “Road Transport Operating License” is required.
2. For vehicle training or accompaniment, a “Road Transport Operating License” is required.
3. For vehicle inspection, an “Inspection and Testing Institution Qualification Certificate” is required.
4. For cooperation with third parties or promotion of products not owned by the account-opening enterprise, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

●Ad Space in Tencent Ecosystem: Same as the Joint Venture.

●Personal Account Opening: Yes, a “Self-Employed Business License” or “Business License” (e-commerce license for individual industrial and commercial households) is required.

Driving Schools

●Industry Description: Business entities with certain qualifications that train drivers according to the outline of motor vehicle driver quality education.

●Industry Qualifications: “Road Transport Operating License,” with the scope of operations specifying “General Motor Vehicle Driver Training” or a record certificate for motor vehicle driving schools or training classes.

●Business Scope Qualifications: For cooperation with third parties or promotion of products not owned by the account-opening enterprise, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

●Ad Space in Tencent Ecosystem: Same as the Joint Venture.

●Personal Account Opening: No

Automotive Comprehensive Service Platforms

●Industry Description: Platforms providing automotive-related information and data services.

●Industry Qualifications: None

●Business Scope Qualifications:
1. If the platform is engaged in operational business or involves third-party merchants, a “Value-added Telecommunications Business License” (B21 E-commerce Services) is required.
2. If the website is for self-operated sales of goods/services, a “Value-added Telecommunications Business License” (B21 E-commerce Services) or app screenshots from App Store/Apple Store is required.
3. For cooperation with third parties or promotion of products not owned by the account-opening enterprise, a “Brand Authorization Letter” or related cooperation agreement, sales agreement, or authorization letter is required.

●Ad Space in Tencent Ecosystem: Same as the Joint Venture.

●Personal Account Opening: No

The automotive industry has significant differences in the qualifications required and traffic platforms available for advertising across different segments. Automobile manufacturers (including joint ventures, independents, and foreign investments) and special purpose vehicle manufacturers usually need to provide qualifications such as the “Road Motor Vehicle Production Enterprise License” and do not support individual account openings; whereas segments like automobile parts, automotive maintenance products, and automotive decorations may not require specific industry qualifications and support individual account openings. Additionally, various automobile dealers, service providers, and comprehensive service platforms also need to provide corresponding business scope qualifications based on specific circumstances. It is recommended that automotive industry enterprises fully understand and prepare the required qualification documents before advertising, and combine the characteristics and advantages of each traffic platform to develop a scientific and reasonable advertising strategy. Only in this way can they stand out in fierce market competition and maximize marketing effectiveness.

Categories
Media

A Comprehensive Guide to RedNote Marketing Ecosystem and Advertising Strategies

RedNote, a.k.a. Xiaohongshu, surged to the top of US App stores this week under the impact of “Tiktok Refugee”. In today’s digital marketing era, RedNote has emerged as a prominent social platform with its unique content ecosystem and vast user base, offering brands a broad stage for marketing. As of March 2024, RedNote’s monthly active users surpassed 300 million, with a search penetration rate reaching 70%. The article delves into RedNote’s marketing ecosystem and advertising strategies, aiming to provide a practical and comprehensive guide to help brands achieve precise marketing and efficient conversions on the platform.

RedNote User Profile and Data

RedNote is a lifestyle-sharing social platform with a massive user base. Currently, the platform boasts approximately 300 million monthly active users and over 500 million registered users. Among these, women account for a staggering 70%, with users from Tier-1 and Tier-2 cities making up 50%. Such a user demographic makes RedNote the preferred marketing hub for brands targeting female consumers and those promoting high-quality lifestyles.

Source: Qiantu, licensed for commercial use

The majority of users (55%) browse content on the Discovery Page, while 45% use the search function to assist in decision-making. RedNote is not just a platform for sharing recommendations; it’s also a key channel that inspires purchase intentions and drives conversions.

Marketing Touchpoints on RedNote

RedNote offers a diverse range of marketing touchpoints, including content creation, influencer collaborations, live-streaming commerce, in-feed ads, and search ads.

●High-Quality Notes: By publishing engaging and high-quality posts (known as “notes”), brands can capture users’ attention and build trust.
●Influencer Collaborations: Partnering with influencers at various levels—from top-tier to micro-influencers—enables brands to reach a wide range of user groups, enhancing brand exposure and seeding product interest.
●Live-Streaming Commerce: The live-streaming feature provides brands with opportunities to interact directly with consumers, facilitating real-time engagement and sales.

Collected by YOYI TECH

Key user behaviors and factors influencing marketing outcomes on RedNote include:

●Discovery Page Browsing: 55% of users engage in browsing content and getting inspired through the Discovery Page.
●Search for Decision-Making: 45% of users rely on the search function to aid their purchasing decisions.
●Note Visibility: The visibility of posts on both in-feed and search results depends heavily on the quality and relevance of the content.
●Product Rankings: In RedNote Shop, product visibility is largely determined by sales rankings; the higher the sales, the greater the product’s exposure.

RedNote’s Closed-Loop Ecosystem

RedNote has created a fully closed-loop ecosystem that allows users to complete their entire purchase journey—from discovery to purchase—within the platform. After being inspired by posts, live streams, or other content, users can directly search for and buy related products on the platform. This seamless shopping experience not only enhances user satisfaction but also drives higher conversion rates and sales for brands.

How RedNote Enables External E-commerce Ecosystems

The influence of RedNote extends beyond its platform, as its “seeding” capability also drives sales on external e-commerce platforms. Many users who are inspired by RedNote posts, live streams, and short videos, proceed to purchase products on other platforms. Therefore, RedNote marketing not only increases brand visibility and reputation but also provides indirect support for sales on external e-commerce channels.

What Are RedNote Ads, and Which Brands Should Use Them?

RedNote offers a range of advertising options, including in-feed ads, search ads, and splash ads. These formats enable precise targeting of desired user groups, enhancing brand exposure and conversion rates. RedNote advertising is ideal for brands aiming to expand their influence, boost sales performance, and connect with young, high-quality lifestyle-oriented users.

Types of Advertising on RedNote

RedNote provides a variety of advertising formats to cater to different marketing objectives:

●In-Feed Ads: The discovery page’s feed ads serve as the primary entry for content-based interests provoking, optimizing traffic distribution strategies, and leveraging precise targeting to ensure native content reaches the desired audience efficiently.
●Search Ads: These ads appear in search results, ensuring precise exposure to users with specific purchasing intentions.
●Splash Screen Ads: Positioned at the prime entrance point, splash screen ads boast a high-exposure advantage. Through full-screen immersive visual experiences and unique interactive formats, these ads enhance brand or product recall and capture user attention effectively.
●Brand Zone: This format covers search scenarios and establishes a brand’s private marketing territory through formats such as Brand Space and Basic Brand Zone. This setup meets diverse marketing needs while ensuring precise targeting and conversions for high-intent audiences. Brand Zone formats include Showcase, Live Streaming, and Triple Card styles, while Basic Brand Zone features Banner formats. These options support multiple landing page redirects, such as detailed note pages, topic pages, and product detail pages.
●Surprise Box: Tailored surprises for users in highly relevant brand scenarios or for users on their birthdays. With the Surprise Box, users are guaranteed to win a prize upon opening, linked to specific brand keywords or topics. This feature promotes lead generation and encourages the creation of user-generated content (UGC) notes.
●Pugongying (Dandelion Program): Collaborations with RedNote content creators for soft, organic promotions.

Collected by YOYI TECH

RedNote’s Targeting Capabilities

The advertising system of RedNote boasts powerful targeting capabilities, allowing advertisers to tailor campaigns based on users’ gender, age, location, interests, and more. This precise targeting ensures that ads reach the most relevant audience, improving conversion rates and return on investment (ROI). Additionally, RedNote offers verified accounts for businesses, ensuring the authenticity and credibility of advertisers’ profiles and operations.

Advantages of Advertising on RedNote

RedNote ads come with several key advantages:

●Precise Targeting: Through detailed user profiling and advanced targeting, ads effectively reach users with purchase intent.
●Diverse Ad Formats: A variety of ad formats—such as in-feed, search, and splash ads—meet the unique needs and goals of different brands.
●High-Quality User Base: users of RedNote are predominantly young women who have strong interests in fashion, beauty, and lifestyle topics and possess high purchasing intent and spending power.
●Efficient Conversion: As a platform focused on inspiring purchases, RedNote fosters a user environment where browsing naturally leads to conversions.
●Strong Social Attributes: Built on sharing and interaction, RedNote enables brands to engage with users directly through influencer collaborations, community discussions, and participation in trending topics.

As a social platform with a massive user base and strong marketing potential, RedNote provides brands with abundant opportunities for engagement through its diverse touchpoints and advertising formats. Its precise targeting, high-quality user demographic, and efficient conversion capabilities make it an essential tool for brands aiming to increase their influence and boost sales. For brands looking to connect with young, high-quality lifestyle consumers, RedNote represents a valuable and indispensable marketing arena.

Featured Image Source: Qiantu, with commercial authorization

Categories
Media

Overview of 25 Key Vertical Media in China’s Tourism Industry

As the tourism industry continues to recover and thrive, China’s tourism market is experiencing a new wave of consumption upgrades. According to the latest data, the number of domestic tourists in 2023 saw significant growth compared to pre-pandemic levels, with total tourism revenue also showing a steady recovery. Against this backdrop, authoritative and vertical media in the tourism sector are playing a critical role in information dissemination and public opinion guidance, contributing to the healthy development of the industry.

Authoritative Tourism Media and Their Vertical Channels

Collected by YOYI TECH

1. Xinhua Net Tourism: As the tourism channel of a state-level news website, Xinhua Net Tourism delivers authoritative, timely, and comprehensive news coverage, offering in-depth analysis of industry dynamics and abundant tourism information for the public.

2. Guangming Net Tourism: Backed by the authoritative resources of Guangming Daily, Guangming Net’s tourism channel promotes tourism culture, markets destinations, and provides high-quality travel experiences for tourists.

3. CCTV Net Tourism: Leveraging the brand influence of CCTV, the tourism channel of CCTV Net showcases the unique charm of domestic and international tourist attractions through various media formats, leading new tourism consumption trends.

4. China Youth Net Tourism: Focused on the needs of the youth travel segment, this channel provides personalized travel recommendations and guides, helping younger audiences fulfill their travel aspirations.

5. Huanqiu Net Cultural Tourism: Focusing on cultural tourism, this channel highlights developments in cultural and tourism integration, promotes new cultural tourism projects, and fosters the prosperity of the cultural tourism industry.

6. HC360 Hotel: Dedicated to hotel industry news and market analysis, this channel offers valuable market insights and marketing strategy recommendations to hotel enterprises.

7. Qianlong Net Cultural Tourism: Known for its rich cultural tourism content, this channel delivers comprehensive information and in-depth reporting, meeting the diverse information needs of tourists.

Vertical Media in the Tourism Industry

Collected by YOYI TECH

1. Tripvivid: As a resource platform covering the entire lifecycle of cultural tourism projects, Zhihui not only reports on industry trends but also promotes innovation and development within the sector.
2. Xinxin Travel Net: A communication platform for the cultural tourism industry, Xinxin Travel Net has served a large number of tourists and travel agencies, becoming an important information dissemination channel for the market.

3. Voyage Magazine: Catering to an elite audience, this high-end magazine provides customized travel insights and guides, leading trends in luxury tourism.

4. Premium Traveler Magazine: Targeting high-end outbound travelers, particularly business professionals, this magazine offers comprehensive outbound travel information and guides.

5. Xinlvjie: This cultural tourism innovation platform fosters industry innovation and consumption through industry reporting, research, and consulting.

6. China Travel Trade Media: As a multimedia communication platform, it delivers a wealth of information services for travel practitioners, making it an essential source for the tourism industry.

7. TTG China: Widely trusted by experts in the Greater China region, this platform serves as a vital communication medium for suppliers and a reliable source of industry news.

8. Qiongyou: A leading provider of travel content on the Chinese internet, Qiongyou features an extensive collection of travel journals and guides.

9. Ctrip: As a globally leading one-stop travel platform, Ctrip offers comprehensive travel products and services, cementing its position as a tourism industry leader.

10. Mafengwo: As a travel and leisure community, Mafengwo provides younger generations with abundant travel guides and references, playing a vital role in the tourism market.

11. Pinchain Tourism: With a focus on “new perspectives of the tourism industry chain,” Pinchain Tourism provides in-depth reporting and comprehensive information on the sector.

12. Wenlvpai: Dedicated to innovation in the leisure, entertainment, and tourism industry, this platform offers in-depth financial reporting with a distinct voice and tone.

13. World Hotels Magazine: This high-end industry magazine showcases global hotel trends and management philosophies, serving as a key reference for the hospitality sector.

14. China Hotel Magazine: An authoritative journal in the hotel industry, this publication offers comprehensive guidance and information for the tourism and hospitality sectors.

15. CCA Online: As a vertical portal for the civil aviation industry, this platform provides specialized information services for the aviation sector.

16. Meadin.com: A research media platform focused on the commercial real estate sector, offering public relations and integrated communication services for enterprises.

17. China National Tourism Magazine: A state-level tourism publication with global distribution, providing comprehensive tourism information to the public.

18. Travel Daily (China): A globally renowned tourism business and technology content platform, focusing on new trends, models, and technologies in the tourism sector.

Annual Hot Tourism Topics

1. Deepening Cultural and Tourism Integration: As cultural and tourism integration progresses, more projects combining these two elements are expected to emerge, enriching the cultural depth of travel experiences.

2. Upgraded Tourism Consumption: With the resurgence of the tourism market, travelers are increasingly demanding higher-quality experiences, making consumption upgrades an inevitable trend.

3. Health and Wellness Tourism: Growing awareness of health and wellness is driving the popularity of this tourism segment, attracting greater attention from travelers.

4. Concert Tourism: Concerts have become an undeniable tourism draw for major cities. More audiences are traveling to cities specifically for performances, with an increasing number of large-scale concerts and music festivals taking place.

Authoritative and vertical media in China’s tourism industry play a vital role in information dissemination, public opinion guidance, and industry development. As the tourism market continues to recover and evolve with rising consumer demands, these media outlets will remain at the forefront, delivering richer and more comprehensive insights to the public. Meanwhile, the emerging hot topics of 2024 will bring new opportunities and challenges to the tourism sector, paving the way for further growth and achievements in the industry’s future.

Source of featured image: Qiantu, licensed for commercial use

Categories
Ads Regulations and Restrictions

China’s Advertising Guidelines and Taboos: A Quick Checklist for 13 Special Industries and 2 Special Types of Advertising

David Ogilvy, the Father of Advertising, once said, “Never write an advertisement that you wouldn’t want your family to read. You wouldn’t tell lies to your wife. Don’t tell them to mine.”

This serves as a fundamental principle for advertisers. As a country governed by the rule of law, China has established special guidelines for different industries to protect consumer rights, prevent false advertising, and curb unfair competitive practices. The article will avoid unnecessary trouble for those intending to launch advertisements in China.

We compiled advertising guidelines for 13 special industries in China: pharmaceuticals, dietary supplements, food for special medical purposes (FSMP), medical equipment, food, education and training, real estate, finance, tobacco, alcohol, cosmetics, farming, and animal husbandry and aquaculture, and pesticides. Additionally, regulations for two special types of advertising, involving patents and internet advertising, are consolidated.

01 Medical-Related Sector: the “Three Products and One Device

In China, we have the term “Three Product and One Device” for the medical-related sector, covering 4 major industries: pharmaceuticals, dietary supplements, FSMP, and medical equipment. These industries are related to life and health, hence Chinese Advertising Law particularly requires that advertisements for “Three Product and One Device” must be truthful and legal, must not contain false content, and should provide the right guidance to the target audience. Detailed regulations are as follows:

Pharmaceutical Advertisements

● The content should be based on the instructions approved by the State Council drug regulatory department.
● The content involving the name, indications, or pharmacological effects should not exceed the scope of the instructions.
● The content must prominently display contraindications and adverse drug reactions.
● Prescription drug advertisements should prominently display “This advertisement is intended only for medical and pharmaceutical professionals.”
● OTC drug advertisements should prominently display the logo of OTC and “Please purchase and use according to the instruction or under the guidance of a pharmacist.”

Source: Qiantu, licensed for commercial use

Dietary Supplement Advertisements

● The content should be based on the registration certificate, and the product instruction manual approved by the market supervision department.
● The content must not involve disease prevention or treatment functions.
● The content involving health functions, efficacy components, or significant components and their content, suitable population, or dosage should not exceed the scope of the registration certificate and the product instruction manual approved by the market supervision department.
● The content must prominently display “Dietary supplements are not drugs and cannot replace drug treatment for diseases,” declare that this product cannot replace medication, and prominently display the dietary supplement logo, suitable and unsuitable populations.
FSMP Advertisements
● The content should be based on the registration certificate and product label, instruction manual approved by the State General Administration of Market Supervision.
● The content involving product name, formula, nutritional characteristics, suitable population, etc., should not exceed the scope of the registration certificate, product label or instruction manual.
● The content must prominently display the suitable population, “Not suitable for the non-target population”, and “Please use under the guidance of a doctor or clinical dietitian.”

Medical Equipment

● The content should be based on the registration certificate and product instruction manual approved by the drug regulatory department.
● The content involving the medical equipment name, application scope, mechanism of action, structure, composition, etc., should not exceed the scope of the registration certificate or the product instruction manual.
● For medical equipment advertisements recommended for personal use, it should prominently display “Please read the product instruction manual carefully or purchase and use under the guidance of medical personnel.”
● If the medical equipment product registration certificate contains contraindications or precautions, the advertisement should prominently display “Contraindications or precautions are detailed in the instruction manual.”

02 Food Advertisements

As an old Chinese saying goes, “People attach paramount importance to food.” The food industry relates to people’s livelihood, and the Chinese government has strong supervision on food advertising as below:

● Food advertisements must comply with food safety regulations and must not contain false propaganda or violate food hygiene standards.
● The content must conform to the standards of provisions on food hygiene, such as the main ingredients of the food, production date, shelf life, etc., and must be consistent with the standards.
● The content must not involve medical terminologies or or easily confused with medicines.

Source: Qiantu, licensed for commercial use

03 Education and Training Advertisement

Chinese society generally values the education of the next generation. Moreover, adult education and vocational education in China are developing vigorously. Under such circumstances, Chinese Advertising Law stipulates that education and training advertisements:

● Must comply with the provisions of the Education Law, and must not contain false propaganda or mislead consumers.
● Must truly publicize information such as courses, teachers, certificates, employment rates, etc., and must not exaggerate academic or career prospects.
● Must not use terms such as “national level,” “highest level,” “best,” “top level,” etc., and must provide corresponding proof when used.
● Must not fabricate teacher qualifications or user evaluations
● Must not exaggerate training effects or the strength of the organization.
● Must not use data such as “enrollment rate” or “pass rate” in advertisements unless they are true and the source of proof should be displayed.
● Must not make guaranteed commitments to enrollment or passing exams.
● Must not explicitly or implicitly involve examination institutions or their staff.

Source: Qiantu, licensed for commercial use

04 Real Estate Advertisements

As one of the pillar industries in China, real estate advertisements must comply with the following regulations:

● Comply with national land management regulations and must not contain false propaganda or misleading content to consumers.
● Prohibit exaggeration of project scale, fake sales data, and other false propaganda.
● Housing information should be true, and the area should indicate whether it is the construction area or the interior construction one.
● Must not contain promises of appreciation or investment returns.
● Must not violate national regulations on price management.
● Must not mislead propaganda on facilities under planning or construction.

Source: Qiantu, licensed for commercial use

05 Financial Advertisement

Financial actions have significant impacts on both enterprises and individuals. Therefore, the Chinese government has vigorously regulated financial advertisements to protect the legal property rights and interests of the public. Here are the details:

● The content of financial advertisements should be consistent with the business scope stated in the financial business license or filing documents.
● Financial advertisements must not use or indirectly use the national flag, national anthem, national emblem, military flag, military anthem, military emblem of the People’s Republic of China, the name or image of state organs and state functionaries.
● Financial advertisements must not use national major activities for commercial hype.
● Financial advertisements should be truthful, legal, and honest, and must not contain false or misleading content to deceive and mislead the audience.
● Financial advertisements must not induce the audience to accept inappropriate financial products and services, and should guide investors to act rationally.
● When releasing financial advertisements with investment return expectations, it is necessary to prominently indicate or warn the possible risks and responsibilities in a significant manner. Must not make guaranteed commitments to future effects, benefits, or related situations, and must not explicitly or implicitly promise capital preservation, risk-free, or guaranteed returns, except as otherwise regulated by the state.
● Must not exaggerate false or misleading statements about past performance, and must not use low-probability events to exaggerate product yield or profit range and mislead customers.

Source: Qiantu, licensed for commercial use

06 Tobacco Advertisements

As a special commodity with addictive properties, tobacco does harm to the health of both smokers and the surrounding people. Prohibiting tobacco advertising together with other 100+ countries worldwide, China has made the following restrictive regulations on tobacco advertisements:

● Prohibit releasing tobacco advertisements via broadcasting, film, television, newspapers, periodicals, and other mass media, or in waiting rooms, theaters, conference halls, sports competition venues, public transportation, outdoor areas, and other public places.
● Prohibit sending any form of tobacco advertisements to minors.
● Prohibit using advertisements for other goods or services to promote the name, trademark, packaging, and other similar content of tobacco products.
● In the announcements of relocation, renaming, recruitment, etc., published by tobacco product manufacturers or sellers, the name, trademark, packaging, decoration, and similar content of tobacco products must not be included.

Source: Qiantu, licensed for commercial use

07 Alcohol Advertisements

The term “alcohol” refers to alcoholic beverages, including fermented wines, rectified spirits, blended wines, edible alcohol, and other drinks containing alcoholic ingredients. To protect the physical and mental health of the public and ensure social safety, the Chinese Advertising Law has made restrictive regulations on alcohol advertisements:

● Spirits that are below 39 degrees or have obtained the title of national, ministerial, or provincial excellence, as well as other alcohol that meets the hygiene standards can be advertised.
● Prohibit the use of images, music, animations, etc., related to minors.
● Must not be released in mass media aimed at minors.
● Must not use medical terms or easily confused terms.
● Must not display drinking actions.
● Must not depict activities such as driving a car, a ship, or an airplane.
● Must not explicitly or implicitly suggest that drinking has the effect of eliminating tension and anxiety, increasing physical strength, etc.
● Must not use terms such as “national level,” “highest level,” “best,” etc.
● Must not contain content that induces, encourages drinking, or promotes uncontrolled drinking.

Source: Qiantu, licensed for commercial use

08 Cosmetics Advertisements

Chinese Advertising Law stipulates that the quality of cosmetics must meet hygiene standards, and the description of cosmetics names, effects, and other information in advertisements must be accurate and clear, and must not use medical terms or easily confused with medicines. Detailed regulations are as follows:
● The advertisement should accurately and precisely express the name, efficacy claims, ingredients, efficacy components, quality, usage, origin, price, manufacturer, shelf life, promises, etc., of cosmetics.
● Advertisements must not involve disease treatment functions and must not use medical terms or easily confused terms with drugs or medical equipment, and should avoid using the following medical-related content:
○ Medical cosmetics, prescription, medicinal, Chinese medicine, medical, treatment, injection, stretch marks, various skin disease names, various disease names, and other medical terms.
○ Antibacterial, bacteriostatic, decontamination, sterilization, bactericidal, antiseptic, anti-inflammatory, blood-activating, detoxification, anti-allergy, anti-sensitivity, de-sensitivity, spot removal, spot-free, scar removal, and other terms that explicitly or implicitly indicate medical effects.

Source: Qiantu, licensed for commercial use

09 Advertisements of Farming, Animal Husbandry and Aquaculture

The expression of crop seeds, forest seeds, grass seeds, breeding animals, aquaculture seedlings, planting and breeding advertisements on variety names, production performance, growth or yield, quality, resistance, special usage and value, economic value, suitable planting or breeding range & conditions, etc., should be true, clear, and understandable, and must not contain the following content:

● Make scientifically unverifiable assertions.
● Make assertions or guarantees of efficacy.
● Analyze, predict, or make guaranteed commitments to economic benefits.
● Use the name or image of research institutions, academic institutions, technology promotion institutions, industry associations, or professionals, users for recommendations or proof.

Source: Qiantu, licensed for commercial use

10 Pesticide Advertisements

Pesticides are indispensable to ensure crop production. However, some pesticides are dangerous to different extents. Therefore, the Chinese government has introduced the following restrictions on pesticide advertisements:

● Must not use language that asserts safety such as non-toxic and harmless.
● Must not contain unscientific assertions or guarantees of efficacy.
● Must not contain text, language, or images that violate the routine use of pesticides.
● Must not use the name or image of research institutions, academic institutions, technology promotion institutions, industry associations, professionals, or users for recommendations or proof.
● Must not belittle similar products, or compare the efficacy and safety of other pesticides.
● Must not contain comprehensive evaluation content such as evaluation, ranking, recommendation, designation, selection, winning awards, etc.
● Must not use ambiguous or exaggerated language that might cause misunderstandings about the product’s safety, applicability, etc.

Source: Qiantu, licensed for commercial use

11 Advertisements Involving Patents

Products involving patents are generally more likely to win consumer praise and trust. To maintain a fair competitive market environment, and to protect the legal rights and interests of consumers, Chinese Advertising Law has made the following regulations on advertisements involving patents:

● The patent number and type must be marked.
● The patent information in the advertisement needs to be consistent with the information on the official website of the China National Intellectual Property Administration.
● Products or methods that have not obtained patent rights must not claim to have patent rights in advertisements.
● Prohibit the use of patents that have not been granted rights and patents that have been terminated, revoked, or invalidated for advertisements.

Source: Qiantu, licensed for commercial use

12 Internet Advertisements

With the rapid development of the Internet Industry in China, various forms of Internet advertisements bloom and enrich the advertising ecosystem. To maintain the safety and cleanliness of the network environment and to protect the legal rights of consumers, the Chinese government has made the following regulations and restrictions on Internet advertisements:

● Internet advertisements should be recognizable, allowing consumers to identify them as advertisements.
● For search ads in the manner of bidding and ranking, the advertiser should prominently mark “Advertisement” so that they can be clearly distinguished from natural search results.
● Except for the circumstances where laws and administrative regulations prohibit the release or disguised release of advertisements when promoting goods or services through knowledge introduction, experience sharing, consumer evaluation, and other forms, and attaching shopping links and other purchasing methods, the advertiser should prominently mark “Advertisement.”
● For pop-up Internet advertisements and start-up screen advertisements displayed and released when starting Internet applications, the advertiser and the publisher should prominently mark the close sign to ensure a one-click closure.
● Must not deceive or mislead users to click or browse advertisements in the following ways:
○ False prompts such as system or software updates, error reports, cleaning, notifications, etc.
○ False signs such as play, start, pause, stop, return, etc.
○ False reward promises;
○ Other ways to deceive or mislead users to click or browse advertisements.
● When publishing or sending advertisements on the Internet, do not affect the normal use of the network by users, and do not insert bidding & ranking advertisements in the search results of websites, web pages, apps, WeChat Official accounts, and other platforms related to government services.

Source: Qiantu, licensed for commercial use

The aforementioned regulations and restrictions are meticulously crafted to safeguard consumer rights and foster a robust, ethical landscape for the advertising industry within China. Having acquainted yourself with these guidelines, you are now better equipped to navigate the complexities of launching advertisements in the Chinese market. However, given the intricacies and stringent requirements of legal compliance, it is prudent to consult with professional legal experts before finalizing and executing your advertising strategies.

Featured Image Source: Qiantu, with commercial authorization

Categories
News

YOYI TECH: Pioneering AI, Forging a Future of Global Expansion

YOYI TECH: Pioneering AI, Forging a Future of Global Expansion

YOYI TECH, dedicated to AI-driven omnichannel marketing, is charting a path to global expansion, focusing on enabling international brands to thrive in the lucrative Chinese market. With its latest Singapore office launch, the company is poised to redefine cross-border digital marketing strategies.

Data from China’s General Administration of Customs shows that, from January to September 2024, China’s total import and export value reached $4.552 trillion, marking a 5.3% year-on-year increase. Of this, cross-border e-commerce trade accounted for $264.71 billion, an 11.5% increase from the previous year, demonstrating strong momentum. These figures underscore the vibrancy of China’s cross-border trade market and its enduring strategic value for international brands.

Building on this momentum, YOYI TECH has pursued a global expansion strategy to help international brands connect with Chinese consumers and achieve sustainable growth. Over the years, YOYI TECH has provided localized digital marketing solutions and products to clients across diverse industries, including tourism boards, global hospitality groups, cultural and tourism associations, the F&B sector, retail, and automotive enterprises in Southeast Asia and the Middle East. With increasing recognition of its products and services overseas and signs of revitalization in the domestic market, YOYI TECH is strengthening its AI capabilities. The recent establishment of its international office in Singapore marks a pivotal upgrade in its global strategy.

 

01 Tapping Into China’s Evolving Consumer Market

China’s GDP reached $8.688 trillion in the first half of 2024, reflecting a 5.0% year-on-year growth, according to the National Bureau of Statistics. This sustained performance cements China’s status as one of the global economic leaders. Additionally, per capita disposable income grew by 5.3% in real terms, while total retail sales of consumer goods rose by 3.75%, signifying a steady recovery in the consumer market.

The tourism sector has also seen remarkable growth. The Ministry of Culture and Tourism reports a 14.3% year-on-year increase in domestic tourists in H1 2024, with total tourism spending rising by 19.0%. Outbound travel demand among Chinese consumers is particularly strong, as border-crossing traffic surged by 62.34% from January to July 2024, according to the National Immigration Administration.

This robust domestic market recovery provides an ideal environment for YOYI TECH to accelerate its international expansion. By combining its expertise in the Chinese market with advanced AI and data-driven technologies, YOYI TECH empowers overseas brands to successfully navigate cultural, economic, and regulatory nuances, helping them seize opportunities and minimize risks.

 

02 Expanding with AI: A Strategic Leap Forward

YOYI TECH’s core strength lies in its exceptional data capabilities. Through its proprietary OneID technology, the company integrates data from diverse sources to create a unified omnichannel marketing ecosystem. This system spans channels such as CTV, mobile, PC, and DOOH, enabling comprehensive and regulation-compliant insights-led marketing for overseas brands.

The company’s data matrix encompasses over 2 billion personal IDs, 240 million active household IDs, and 30,000 household tags. Collaborating with 50+ data providers, YOYI TECH has established a robust foundation for omnichannel marketing. Leveraging “AI + Big Data,” the company develops tailored AI ad models for industries, ensuring precise audience targeting, cost efficiency, and campaign effectiveness.

Beyond its technological offerings, YOYI TECH provides international brands with deep strategic support, helping them navigate the complexities of the Chinese market. From cultural insights to policy guidance, YOYI TECH ensures its clients achieve impactful advertising and conversion results.

 

03 Case Study: Empowering Brands Through Data-Powered Campaigns

YOYI TECH’s work with a Southeast Asian tourism board demonstrates its ability to deliver measurable results. As consumer behavior becomes more complex, with China’s outbound travelers engaging across multiple channels before making decisions, YOYI TECH designed a cross-screen media strategy to address this shift.

The campaign covered all stages of the consumer decision-making process:
● Awareness: High-impact DOOH and CTV ads established brand visibility.
● Engagement: Mobile video ads reinforced brand messaging and education.
● Conversion: Display ads targeted interactions and drove conversions.

By leveraging cross-screen ID integration, YOYI TECH precisely targeted affluent families and key decision-makers interested in outbound travel. The company also employed AI-powered frequency capping to optimize the number of ad impressions for each unique user, ensuring cost efficiency and higher engagement rates.

Campaign Results at a Glance:
● Ad Impressions: 17.4 million
● Households Reached: 2.4 million
● Individuals Reached: 7.5 million
● CTR Growth: 45%
● Landing Page UV Growth: 81%
● Average Visit Duration Growth: 307%

These results illustrate YOYI TECH’s capability to drive high-impact campaigns tailored to customer needs.

 

04 Looking Ahead: Innovation and Leadership

Under the leadership of CEO Zhou Wenbiao, YOYI TECH has made significant strides in enhancing its products and customer experience, earning praise from clients across Southeast Asia and the Middle East. The establishment of its Singapore branch signals a major step in its global journey.

Andy Ng, the newly appointed Managing Director of International Business, brings extensive expertise in advertising technology and market expansion to YOYI TECH. Formerly Vice President for the Asia-Pacific region at iion, Andy Ng is now tasked with leading YOYI TECH’s international team and accelerating its overseas market expansion.

As YOYI TECH continues to innovate, it remains steadfast in its mission to deliver cutting-edge strategies and personalized solutions for international brands. By harnessing the power of AI and data, YOYI TECH aims to create long-term value for clients and redefine the future of global digital marketing.

The monetary data in this article has been converted from Chinese Yuan (CNY) to US Dollars (USD) based on the real-time exchange rate as of October 21, 2024.

About YOYI TECH
YOYI TECH has developed an intelligent omnichannel marketing platform over more than a decade of technical upgrades and product refinement. With experience serving 1,000+ domestic and international brands, YOYI TECH has established a mature market expansion approach, helping 80% of Fortune Global 500 companies successfully enter and thrive in the Chinese market with ease and effectiveness.

Source of featured image: Qiantu, licensed for commercial use

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