For advertisers, after navigating through the initial strategy formulation, plan...
A Comprehensive Guide to RedNote Marketing Ecosystem and Advertising Strategies
RedNote, a.k.a. Xiaohongshu, surged to the top of US App...
Overview of 25 Key Vertical Media in China’s Tourism Industry
As the tourism industry continues to recover and thrive, China’s...
China’s Advertising Guidelines and Taboos: A Quick Checklist for 13 Special Industries and 2 Special Types of Advertising
David Ogilvy, the Father of Advertising, once said, "Never write...
YOYI TECH: Pioneering AI, Forging a Future of Global Expansion
YOYI TECH, dedicated to AI-driven omnichannel marketing, is charting a...
what is Audience targeting and how to use it in China Marketing
Audience targeting is the process of segmenting consumers into distinct groups...
What are the benefits of using WeChat newsletters over traditional email marketing
Using WeChat newsletters offers several advantages over traditional email marketing, particularly in...
How can WeChat Mini Programs enhance customer experience
WeChat Mini Programs enhance customer experience in several impactful ways,...
What are the best practices for ctv dsp strategy and how use it in china advertising
To develop an effective Connected TV (CTV) Demand-Side Platform (DSP) strategy for...
What are the best practices for travel dsp strategy and how use it in china advertising
To develop an effective Demand-Side Platform (DSP) strategy for travel advertising in...
What are the most effective content management strategies for Xiaohongshu
To effectively manage content on Xiaohongshu (Little Red Book), brands...
What are the best practices for social media dsp strategy and how use it in china advertising
o develop an effective social media Demand-Side Platform (DSP) strategy, particularly for...
What is premium inventory and How to it in Advertising
Premium inventory in the context of digital advertising refers to high-quality...
Successful Case Studies of CTV DSP Campaigns
1. Industrial Service Brand - Strike Social Objective: A national industrial...
How to utilize Consumer Insights in china
To effectively gather and utilize consumer insights in China, brands...
Case Study: CTV DSP Strategy
Overview Connected TV (CTV) advertising has emerged as a powerful...
what is demand-side platform and how to use it in advertising
A Demand-Side Platform (DSP) is an advertising technology that enables advertisers and...
How is premium inventory typically used in digital advertising
Premium inventory in digital advertising refers to high-quality ad placements...
Case Study: Travel DSP Strategy
Case Study: Travel DSP Strategy Overview This case study explores...
Case Study: Travel DSP Campaigns
This case study highlights successful travel campaigns that utilized Demand-Side...