CTV/Video

Case Study - cross platform frequency optimization to increase reach

Strategy: Joint frequency optimization (capping at 6) across multiple
OEM pre-roll and APK resources to increase 3+Reach in target markets
Platform allocation: CTV opening video 15%; OEM pre-roll video 35%; APK pre-roll video 50%
Results: Over 93%+ CTV devices in 6 times capping; Increase 17% 3+Reach compared to regular buy

Recognition from Top 500 companies

17 years of digital marketing experience, YOYI TECH has served more than 1,000 brands, covering 80% of Fortune 500 companies.

With the help of YOYI TECH, Red Star Macalline realized the data-driven collaboration of consumers, products and channels, and realized the transformation from "managing channels" to "managing consumers".

Red Star Macalline Asia

Through a complete set of public domain + private domain influence closed loop, not only changed the stereotype of consumers on Meike Meijia, but also increased the number of online new users year by year, and obtained a more long-term and sustainable transformation of quality and effect.

Markor Furnishings

YOYI TECH helped us break through the traditional luxury marketing model, improve brand influence and conversion rate, and ultimately, increase the overall ROI and achieve double returns in branding and performance.

FARFETCH

YOYI tied in our strategy to achieve business impacting digital transformation and fundamentally changed the way we communicate with our consumers.

liby

YOYI and Lenovo jointly build a consumer-centric intelligent marketing platform that allows us to use data more efficiently than ever and exert its potential value more effectively.