DMP

With the help of YOYI TECH, Red Star Macalline realized the data-driven collaboration of consumers, products and channels, and realized the transformation from "managing channels" to "managing consumers".

Through a complete set of public domain + private domain influence closed loop, not only changed the stereotype of consumers on Meike Meijia, but also increased the number of online new users year by year, and obtained a more long-term and sustainable transformation of quality and effect.

YOYI TECH helped us break through the traditional luxury marketing model, improve brand influence and conversion rate, and ultimately, increase the overall ROI and achieve double returns in branding and performance.

YOYI tied in our strategy to achieve business impacting digital transformation and fundamentally changed the way we communicate with our consumers.

YOYI and Lenovo jointly build a consumer-centric intelligent marketing platform that allows us to use data more efficiently than ever and exert its potential value more effectively.