With the recovery of China’s economy and the ever-changing market environment in 2024, advertisers are facing new challenges and opportunities. According to the “2024 China Advertiser Marketing Trends Survey Report” released by CTR Market Research and the Advertiser Research Institute of the Communication University of China, we can see that advertisers are accelerating their own “self-driven evolution” to adapt to the development and changes of the market.

As consumers increasingly demand quality, safety, and brand reputation, compliance...