On May 15th, YOYI TECH hosted its “AI Omnichannel Marketing: Armed with AI, Igniting the Future” press conference in Beijing, officially announcing a major strategic upgrade to “AI Omnichannel Marketing” and unveiling its comprehensive AI Agent Matrix, featuring the debut of a brand-new agent. This move represents a technological leap forward, establishing a full-stack AI decision-making system spanning the entire marketing value chain built on an integrated foundation of “AI Engine + Multi-Agent Collaboration.” It marks a milestone in YOYI TECH’s journey toward the practical application and ecosystem development of AI MarTech.
YOYI TECH Strategic Upgrade: Ushering in the Era of AI Omnichannel Marketing
This strategic upgrade reflects the ongoing evolution of YOYI TECH’s technological DNA, from “Intelligent Omnichannel Marketing” to the new paradigm of “AI Omnichannel Marketing.” The essence is elevating AI from a support function to the central driver of marketing decision-making. YOYI TECH is redefining its market position across three critical dimensions: positioning, technology, and value.
A Natural Evolution of Technological Maturity: In tandem with the development of China’s digital marketing industry, YOYI TECH has advanced through the mobile marketing, cross-screen marketing, and omnichannel marketing eras. With over 2 billion unique user IDs and 1,000+ enterprise clients, including 60% Fortune Global 500 brands, YOYI TECH has built deep data and operational foundations. Since launching its “AI First” strategy in 2022, the company has invested heavily in LLM training and the construction of industrial knowledge bases. The release of YOYI AI Agent Matrix is the culmination of 15-year technical expertise.
From “Efficiency Tools” to “Decision Pivot”: Traditional omnichannel marketing was centered around data integration and tool synergy, such as breaking down the silos between public and private domains. In contrast, AI Omnichannel Marketing emphasizes native AI decision-making capabilities. The AI Agent Matrix automates the full lifecycle of campaigns: data insight, strategy generation, content creation, operation optimization and information management.
Seamless Alignment Between Organization and Business Operations: To ensure full implementation of new strategy, YOYI TECH has restructured its organization by integrating its Business Delivery Team with Tech and Product team, to form Tech & Delivery Center, expanding large model training team, and hence fosters synergy between R&D and business demands. As CEO Roy Zhou noted: “This is far more than a rebranding. It marks a profound shift in how we envision the future of marketing, transforming our technological foundation, organizational strength, and service model to lead the next era of intelligent innovation.”
Introducing the YOYI AI Agent Matrix: Rebuilding the Omnichannel Marketing Ecosystem
The core of AI Omnichannel Marketing is to shift marketing decision-making from human-driven to AI-led. Under this strategic framework, YOYI TECH has introduced the YOYI AI Agent Matrix, building a collaborative ecosystem of intelligent agents:
AI Insight Agent: Engages in the form of dialogue for efficient and multi-dimensional data queries, as well as auto-generation of visual analysis reports.
AI Strategy Agent: Draws from YOYI TECH’s expertise across 20+ industries, 1,000+ leading brand service experience, and extensive media & marketing knowledge bases to deliver optimized recommendations for audience segmentation, media mix, content planning, and budget allocation.
AI Content Agent: Leveraging product databases, creative libraries, and ad compliance rules, applies text-to-image and image-to-image generation technologies to create adaptive, multi-format creatives automatically.
AI Operation Agent: Monitors campaign performance in real-time and auto-generates optimization plans using advanced models based on different algorithms (CTR, CVR, oCPX) so as to refine audience targeting, frequency capping, etc.
YOYI GEO Agent: Focuses on AI-powered brand information management across different AI chatbots, which supports end-to-end brand reputation management from query monitoring to AI response optimization.
“The YOYI AI Agent Matrix is more than a collection of standalone tools. It’s a fully integrated system powered by our proprietary AI engine,” said CEO Roy Zhou. “These agents work together across the full cycle of insight, strategy, content, operation, and information management, helping brands shift from traffic-driven growth to value-driven outcomes in the AI era.”
Launching YOYI GEO Agent: A Brand Information Management Center in the Age of AI Search
As AI-powered search becomes the primary gateway for information, brands face new challenges: how to track share of voice, brand image and ensure consistent brand information in AI search. In response, YOYI TECH launched YOYI GEO Agent which is specifically designed to address these pain points and empower brands to win attention in the AI search era.
During the press conference, COO Fang Cai delivered a hands-on walk-through of the YOYI GEO Agent, highlighting its three core capabilities:
Collection & Modeling: YOYI GEO Agent continuously captures brand-related Q&A content through leading LLM applications such as DeepSeek and Doubao (Cici), classifying data by topic, sentiment, and source. A visual dashboard shows KPIs such as brand SOV trend, high-frequency questions, and media citation rate, helping brands locate their advantages and vulnerabilities during communication. It also enables data annotation and the enrichment of Q&A datasets, building a proprietary brand AI knowledge base over time.
Evaluation & Diagnostic: The agent evaluates how a brand is represented across AI-generated responses and the distribution of media indexed. With YOYI TECH’s AI sentiment engine, it identifies tone, emotional bias, and preference in different Q&As. Brands can upload their internal knowledge bases to cross-reference AI output for factual consistency.
Tracking & Optimization: YOYI GEO Agent provides recommendations to improve brand SOV, crafts optimized content based on verified brand data (product attributes, selling points, etc.), and simulates how branded responses would perform in major LLM Applications to ensure the accuracy and consistency of brand information.
The technical foundation of YOYI GEO Agent lies in the integration of LLM Engines and industrial know-how. By combining public LLM capabilities with YOYI TECH’s proprietary marketing expertise, the agent uses Retrieval-Augmented Generation technology to deliver contextually relevant, brand-consistent outputs. As a core component of YOYI TECH’s AI Agent Matrix, YOYI GEO Agent works closely with other agents across data, strategy, content, and performance layers.
Conclusion: From Marketing Innovation to Enterprise-Grade AI Decision-Making Ecosystem
YOYI TECH’s strategic shift to AI Omnichannel Marketing marks a major milestone, not only for the company but for the digital marketing industry as a whole. Looking ahead, YOYI TECH will continue to evolve its agent ecosystem by launching more vertical AI agents, deepening integration with enterprise marketing systems and delivering standardized, scalable AI marketing solutions.
For brands, the AI Agent Matrix of YOYI TECH represents a paradigm evolution from experience-driven to intelligence-driven decision-making, and from partial optimization to full-journey orchestration. By leveraging AI to deliver meaningful value and accumulate strategic assets, brands will gain long-term competitive advantages through the next wave of technological disruption.
About YOYI TECH
Founded in 2007, YOYI TECH is a pioneer in AI Omnichannel Marketing. With industry-leading capabilities in omnichannel data integration, unified ID mapping, multi-dimensional analytics, and precision targeting, YOYI TECH has delivered AI marketing solutions to over 60% of Fortune 500 brands across FMCG, Retail, Travel & Hospitality, Luxury, Consumer Electronics (3C), and Automotive sectors.
Since 2013, YOYI TECH has earned nearly 150 industry awards, including the ROI Festival, Tiger Roar Awards, Bowstring Marketing Technology Awards, DMAA Global Digital Marketing Awards, PENGUIN BP 2050 Top 50, and MMA Smarties Awards.