As the tourism industry continues to recover and thrive, China’s tourism market is experiencing a new wave of consumption upgrades. According to the latest data, the number of domestic tourists in 2023 saw significant growth compared to pre-pandemic levels, with total tourism revenue also showing a steady recovery. Against this backdrop, authoritative and vertical media in the tourism sector are playing a critical role in information dissemination and public opinion guidance, contributing to the healthy development of the industry.
Authoritative Tourism Media and Their Vertical Channels
Collected by YOYI TECH
1. Xinhua Net Tourism: As the tourism channel of a state-level news website, Xinhua Net Tourism delivers authoritative, timely, and comprehensive news coverage, offering in-depth analysis of industry dynamics and abundant tourism information for the public.
2. Guangming Net Tourism: Backed by the authoritative resources of Guangming Daily, Guangming Net’s tourism channel promotes tourism culture, markets destinations, and provides high-quality travel experiences for tourists.
3. CCTV Net Tourism: Leveraging the brand influence of CCTV, the tourism channel of CCTV Net showcases the unique charm of domestic and international tourist attractions through various media formats, leading new tourism consumption trends.
4. China Youth Net Tourism: Focused on the needs of the youth travel segment, this channel provides personalized travel recommendations and guides, helping younger audiences fulfill their travel aspirations.
5. Huanqiu Net Cultural Tourism: Focusing on cultural tourism, this channel highlights developments in cultural and tourism integration, promotes new cultural tourism projects, and fosters the prosperity of the cultural tourism industry.
6. HC360 Hotel: Dedicated to hotel industry news and market analysis, this channel offers valuable market insights and marketing strategy recommendations to hotel enterprises.
7. Qianlong Net Cultural Tourism: Known for its rich cultural tourism content, this channel delivers comprehensive information and in-depth reporting, meeting the diverse information needs of tourists.
Vertical Media in the Tourism Industry
Collected by YOYI TECH
1. Tripvivid: As a resource platform covering the entire lifecycle of cultural tourism projects, Zhihui not only reports on industry trends but also promotes innovation and development within the sector.
2. Xinxin Travel Net: A communication platform for the cultural tourism industry, Xinxin Travel Net has served a large number of tourists and travel agencies, becoming an important information dissemination channel for the market.
3. Voyage Magazine: Catering to an elite audience, this high-end magazine provides customized travel insights and guides, leading trends in luxury tourism.
4. Premium Traveler Magazine: Targeting high-end outbound travelers, particularly business professionals, this magazine offers comprehensive outbound travel information and guides.
5. Xinlvjie: This cultural tourism innovation platform fosters industry innovation and consumption through industry reporting, research, and consulting.
6. China Travel Trade Media: As a multimedia communication platform, it delivers a wealth of information services for travel practitioners, making it an essential source for the tourism industry.
7. TTG China: Widely trusted by experts in the Greater China region, this platform serves as a vital communication medium for suppliers and a reliable source of industry news.
8. Qiongyou: A leading provider of travel content on the Chinese internet, Qiongyou features an extensive collection of travel journals and guides.
9. Ctrip: As a globally leading one-stop travel platform, Ctrip offers comprehensive travel products and services, cementing its position as a tourism industry leader.
10. Mafengwo: As a travel and leisure community, Mafengwo provides younger generations with abundant travel guides and references, playing a vital role in the tourism market.
11. Pinchain Tourism: With a focus on “new perspectives of the tourism industry chain,” Pinchain Tourism provides in-depth reporting and comprehensive information on the sector.
12. Wenlvpai: Dedicated to innovation in the leisure, entertainment, and tourism industry, this platform offers in-depth financial reporting with a distinct voice and tone.
13. World Hotels Magazine: This high-end industry magazine showcases global hotel trends and management philosophies, serving as a key reference for the hospitality sector.
14. China Hotel Magazine: An authoritative journal in the hotel industry, this publication offers comprehensive guidance and information for the tourism and hospitality sectors.
15. CCA Online: As a vertical portal for the civil aviation industry, this platform provides specialized information services for the aviation sector.
16. Meadin.com: A research media platform focused on the commercial real estate sector, offering public relations and integrated communication services for enterprises.
17. China National Tourism Magazine: A state-level tourism publication with global distribution, providing comprehensive tourism information to the public.
18. Travel Daily (China): A globally renowned tourism business and technology content platform, focusing on new trends, models, and technologies in the tourism sector.
Annual Hot Tourism Topics
1. Deepening Cultural and Tourism Integration: As cultural and tourism integration progresses, more projects combining these two elements are expected to emerge, enriching the cultural depth of travel experiences.
2. Upgraded Tourism Consumption: With the resurgence of the tourism market, travelers are increasingly demanding higher-quality experiences, making consumption upgrades an inevitable trend.
3. Health and Wellness Tourism: Growing awareness of health and wellness is driving the popularity of this tourism segment, attracting greater attention from travelers.
4. Concert Tourism: Concerts have become an undeniable tourism draw for major cities. More audiences are traveling to cities specifically for performances, with an increasing number of large-scale concerts and music festivals taking place.
Authoritative and vertical media in China’s tourism industry play a vital role in information dissemination, public opinion guidance, and industry development. As the tourism market continues to recover and evolve with rising consumer demands, these media outlets will remain at the forefront, delivering richer and more comprehensive insights to the public. Meanwhile, the emerging hot topics of 2024 will bring new opportunities and challenges to the tourism sector, paving the way for further growth and achievements in the industry’s future.
Source of featured image: Qiantu, licensed for commercial use