AI has evolved from a futuristic concept in marketing into a core technology driving personalized services, customer experience and predictive analytics. Forward-thinking brands are leveraging AI marketing
01 Data-Driven Mindset: The Core Key to Advancing on Rednote As a social e-commerce platform centered around “content-driven interest provoking & recommendation”, Rednote’s operational essence lies in
As generative AI technology reshapes market dynamics in 2025, the way users access information is rapidly shifting from traditional search engines to AI applications. According
In today’s digital landscape rapidly evolving with AI, internet traffic flows through the capillaries of platforms and devices, mirroring shifts in social activities and user
As globalization and digitalization continue to intertwine, China’s massive consumer base and unique social ecosystem have made it a crucial battleground for global brands. Rednote,
We recently wrapped up our exclusive webinar “Rethinking Omnichannel Luxury Marketing for Chinese Consumers: At Home and Abroad,” hosted by YOYI TECH, which sparked some of the most
Amid a global wave of digital transformation, China’s consumer landscape is undergoing a profound shift in consumption logic. For international brands, understanding the evolving behaviors
As a premier annual event in the advertising and marketing industry, the G-Media Summit has attracted hundreds of brand representatives over its nine-year history. Curated
On May 15th, YOYI TECH hosted its “AI Omnichannel Marketing: Armed with AI, Igniting the Future” press conference in Beijing, officially announcing a major strategic
In recent years, China’s luxury market has faced significant challenges. Traditional luxury consumption has cooled, with declining performance, frequent store closures, and layoffs. While China
YOYI TECH, a leading MarTech innovator in China, is pleased to announce a strategic partnership with Campbell Pacific Media (CPM), a leading digital consultancy and
By the time the last panel discussion wrapped up, one thing was clear from the webinar hosted by YOYI TECH, Xingchang Xinda Technology, and VIOOH China:
The Chinese luxury market remains a cornerstone of global growth, projected to capture 40% of worldwide luxury spending by 2025 (The Chinese luxury consumer, McKinsey).
The sustained growth of Chinese outbound medical tourism is underpinned by two macroeconomic trends: rising disposable incomes and increasing healthcare prioritization. According to the National
According to the Chinese Ministry of Education, the number of Chinese students studying abroad has rebounded significantly. After a rapid recovery from 451,000 in 2020
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