Due to the distinct software usage habits of Chinese consumers, email advertising, which garners significant attention in overseas markets, simply doesn’t work in China. The
China’s programmatic advertising market has seen unprecedented prosperity since 2012, a year that is also dubbed as the “Year One” of programmatic advertising in China.
In today’s digital marketing era, the automotive industry, as a vital pillar of the national economy, has seen increased attention on its advertising strategies and
Each country has its own social environment and standards for different industries vary accordingly. In China, there are clear restrictions on the industries involved in
As a significant market, China is a resourceful market for international brands to enter. At the initial stage of market entry, outbound marketing, such as
For advertisers, after navigating through the initial strategy formulation, plan refinement, and qualification review, only to be thwarted by media platforms repeatedly returning advertising materials
In today’s digital marketing era, Xiaohongshu (also known as RED) has emerged as a prominent social platform with its unique content ecosystem and vast user
As the tourism industry continues to recover and thrive, China’s tourism market is experiencing a new wave of consumption upgrades. According to the latest data,
David Ogilvy, the Father of Advertising, once said, “Never write an advertisement that you wouldn’t want your family to read. You wouldn’t tell lies to
YOYI TECH, dedicated to AI-driven omnichannel marketing, is charting a path to global expansion, focusing on enabling international brands to thrive in the lucrative Chinese
Audience targeting is the process of segmenting consumers into distinct groups based on various criteria such as demographics, interests, behaviors, and purchasing intent. This approach allows
Using WeChat newsletters offers several advantages over traditional email marketing, particularly in the context of the Chinese market. Here are the key benefits: 1. Higher Engagement Rates WeChat
WeChat Mini Programs enhance customer experience in several impactful ways, making them a powerful tool for brands operating in the Chinese market. Here are the
To develop an effective Connected TV (CTV) Demand-Side Platform (DSP) strategy for advertising, particularly in the Chinese market, it’s essential to understand the unique characteristics of CTV
To develop an effective Demand-Side Platform (DSP) strategy for travel advertising in China, it’s essential to consider the unique characteristics of the Chinese market and the travel
YOYI TECH. All rights reserved. Private Policy / Compliance 京ICP备11010068号 京公网安备11010502037074号
