Best practices for better conversion liftBest practices for better conversion lift
Most marketers want to answer one key question: Did my ads actually cause new-customer behavior, or would the people who saw my ads have converted anyway?
Most marketers want to answer one key question: Did my ads actually cause new-customer behavior, or would the people who saw my ads have converted anyway?
As marketers brave the new world of increasingly complex targeting, cookieless attribution, and analysis strategies, the need for an all-encompassing measurement method is increasingly apparent.
Omnichannel marketing is the integration and cooperation of the various channels organizations use to interact with consumers, with the goal of creating a consistent brand experience. This includes physical (e.g.
The Role of Speed to Insight in Marketing
A Single Customer View (SCV): Everything You Need to Know
For ages, achieving optimal model accuracy has been revered as the ultimate goal, with marketers relying on model fit as the benchmark for discovering the ideal equation that harmonizes with
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explored the origins and convergence of Data warehouses and Customer Data Platforms (CDPs) and how their integration has become the cornerstone of modern enterprises' growth strategies. As we continue the
You’ve heard the buzz about customer data platforms. You’ve heard the letters CDP bandied about. Maybe your boss asked you if your company needs a CDP. Maybe you’re a boss
Traditional Marketing Strategies Trap
If you dream of achieving better business results with less effort, allow us to introduce you to marketing automation.
Every marketer understands the importance of collecting and utilizing customer data to streamline your customer relationship management, your marketing efforts, and to increase conversions. But before you can put all
Want to make more sales? You’ll need to gather lots and lots of customer data.
Programmatic advertising
Understanding Response Curves in Marketing
Programmatic Advertising 101: What is a DSP?
What is a CDP? What is a DMP?
What is CRM? The complete CRM guide.
Marketing has only become more challenging as the number of channels and touchpoints to integrate continues to grow. Successful brands need to build a cohesive and seamless cross-channel marketing strategy