AI Mind Map
AI Mind Map: Refrigerator Industry (During Double 11 Period)
Index:
- Brand Visibility & Brand SOV Ranking
- High-Quality Industry Media Ranking
- AI Hot Keywords Ranking
01 Brand Visbility & Brand SOV Ranking
TOP 10
Refrigerator Industry
Ranking Period：11.1-11.15
| Ranking | Brand | Brand Visibility | Brand SOV | Positive Keywords | Star Products |
| 1 | Haier | 47.30% | 27.60% | EPP Super-clean System,
Oxygen-barrier Dry & Humid Separate Storage, Tier-1 Energy Efficiency, Whole-space Fresh-keeping, Black-gold Purification Technology, Frost-free Air Cooling, Ultra-slim Zero-embedded Design, 99.99% Antibacterial Rate, Intelligent Constant Temperature, Ultra-slim Body |
Haier Refrigerator 659L Large Capacity Cross-Door Refrigerator
Haier Little Red Flower 416L French-Door Refrigerator |
| 2 | Midea | 44.90% | 24.40% | Tier-1 Energy Efficiency,
Frost-free Air Cooling, Dual Inverter, Three-gear Temperature-adjustable Space, Dual System & Dual Cycle, Bottom Heat Dissipation, Platinum Odor Removal, PST+ Intelligent Purification, PT Ion Purification, PST+ All-round Health Technology |
Midea M60 Dual System 536L French Multi-Door Four-Door Household Refrigerator
Midea 418L French Multi-Door Four-Door Ultra-Slim Flush-Embedded Refrigerator for Small Households |
| 3 | Ronshen | 44.00% | 26.10% |
Tier-1 Energy Efficiency, Dual System & Dual Cycle, Antibacterial Door Seal, Auto Temperature Sensing, Blue Light SPA Fresh-keeping, WILL Natural Fresh-keeping System, Frost-free Air Cooling, High Space Utilization, IDP High-energy Ion Purification, Adjustable Shelves |
Ronshen 526L Dual-Clean Dual-System French-Door Refrigerator |
| 4 | Carsarte | 8.80% | 5.90% | MSA Nitrogen-oxygen Intelligent Controlled Fresh-keeping,
Nutrient Retention Rate >99%, Dual System & Dual Cycle, AI Eye, Flexible Half-width Shelf, MSA Nitrogen-oxygen Intelligent Control, MSA® Nitrogen-oxygen Intelligent Controlled Fresh-keeping Technology, Freely Combinable Flush-embedded Design |
Casarte 560L Original Stone Series MSA Nitrogen-Oxygen Intelligent Controlled Fresh-Keeping French Multi-Door Household Refrigerator |
| 5 | Meiling | 7.80% | 3.60% | Bottom Heat Dissipation,
Tier-1 Energy Efficiency, AI Cloud Moisturizing, Frost-free Air Cooling, Zero-impact Micro-freezing, Automatic Ice Maker, Hidden Condenser, Quiet Design, Ultra-low Temperature Fresh-keeping, Cross-door Opening |
Meiling Ion Purification 272L Inverter Frost-free Air Cooling Three-Door Refrigerator |
| 6 | TCL | 7.20% | 4.10% | Frost-free Air Cooling,
Excellent Noise Control, Quiet Operation, Tier-1 Energy Efficiency, High-quality Compressor, AAT Negative Ion Fresh-keeping, Effective Volume 87L, Bottom Heat Dissipation, No Obvious Shortcomings, Rapid Cooling |
TCL Extra Large Capacity Inverter Frost-free Air Cooling Refrigerator |
| 7 | Panasonic | 6.80% | 3.20% | Automatic Ice Maker,
Silver Ion Antibacterial, Top-mounted Compressor, Tier-1 Energy Efficiency, -3°C Micro-freezing Fresh-keeping, Bottom Heat Dissipation, Frost-free Air Cooling, -3°C Micro-freezing, Self-cleaning, Nanoe™ Sterilization Technology |
Panasonic Xtra Black Plum 500L Four-Door Zero-embedded Refrigerator |
| 8 | Siemens | 5.60% | 2.70% | Platinum Antibacterial & Odor Removal System,
Flexible Fresh-keeping Lite System, Frost-free Air Cooling, 99.99% Antibacterial Rate, Patent Anti-collision Hinge, Zinc Ion Antibacterial & Odor Removal, 594mm Ultra-slim Body, Ultra-slim Body, iSensoric Intelligent Sensing System, Tier-1 Energy Efficiency |
Siemens Bosch Fresh Excellence Cross-Door Refrigerator |
| 9 | Konka | 2.40% | 1.00% | 9-level Temperature Control,
Dual-temperature Zone Separate Storage, Automatic Temperature Compensation, Footprint Only 0.25㎡, HIPS Food-grade Interior Liner, Price Under ¥700, Body Width 474mm, Flexible Placement, LED Top-mounted Light, Tier-1 Energy Efficiency |
Konka 332L Cross-Door Ultra-Slim Built-in Refrigerator |
| 10 | Bosch | 1.80% | 0.70% | Active Oxygen® Pro System,
Flexible Space Drawer, Active Oxygen®, 3-year Full Machine Warranty, 4mm Ultra-slim Gap-free Embedding, 5-year Extended Warranty for Core Components, Hybrid Cooling & Dual Cycle Technology, 99.999% Sterilization Rate, Triple Cycle, Fruit & Vegetable Fresh-keeping, Temperature Fluctuation Control ±0.2°C, Fresh & Moisturizing Space |
Bosch 497L Cross-Door Four-Door Ultra-Slim Built-in Refrigerator |
Insight：
Based on brand volume, the CR3 reaches as high as 78.1%, with brand buzz concentrated among the three major brands: Haier, Midea, and Ronshen. As the GEO industry is still in its emerging stage, this high market concentration of brand volume indicates that AI information management has not yet commenced for most brands, giving a first-mover advantage to the few players who have entered the field.
02 High Quality Media Ranking TOP 10
Insight：
Sohu、What‘s Worth Buying、ZOL、Toutiao and Bilibili are the media channel that refrigerator brand need to pay great content attention to.
03 AI Heat Words Ranking
Insight：
Energy efficiency, frost-free operation, heat dissipation, capacity, and space occupancy rate are frequently mentioned keywords in AI large model responses. Companies can appropriately emphasize these related product attributes in their content.