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Short video platforms like Douyin and Kuaishou have significantly influenced...
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AI-driven programmatic advertising significantly enhances user engagement in China through...
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#10 Classification and Introduction of Chinese Demand-Side Platforms
Demand-side platforms provide services for brand advertisers or ad agencies, acting as an automated online advertising purchasing system known as DSP (Demand-Side Platform). DSPs enable advertisers or ad agencies to programmatically select targeted traffic and purchase ad spaces, control budgets, and optimize advertising strategies in real-time. As an integral part of digital marketing and programmatic advertising, DSP platforms offer advertisers an efficient and intelligent way to deploy ads.